TA Digital - 5 Ways AI Will Improve Marketing Automation

According to a research by Forbes, more than 50% of marketers will adopt Artificial Intelligence by 2019. But statistics may sometimes hide more than they reveal. Besides, for the sake of analysis it's prudent to challenge data and research every once in a while. So let's pause for a moment and take a closer look. For an average marketer in today's digitally connected era, the two biggest challenges are – You probably understand the scale and complexity of these challenges, and realize why it's a smart decision for organizations to make investments in marketing automation.