Reuters is the latest large news agency to embrace content automation

Reuters is the latest major news agency to embrace content automation. But the news organization has struck partnerships with Graphiq Inc. and Wibbitz Ltd., to automate the creation of simple graphics and video clips, respectively, to run alongside relevant, human-reported Reuters news content on the third party sites that pay for and run it. Graphiq Inc. based in Santa Barbara, Calif., has integrated its free-to-use visualizations platform with Reuters News Agency to make the simple graphs and visualizations it creates in thousands of Reuters articles wherever they run on 3rd party sites. According to Graphiq CEO Kevin O'Connor, Graphiq works with hundreds of publishers, including TechCrunch and now Reuters, to put dynamically generated infographics into articles. The company's systems ingest data from public and private sources to create instant infographics.