Unsupervised Machine Learning for Customer Market Segmentation

Compile and fit unsupervised machine learning models such as PCA and K-Means to training data. In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. In this hands-on guided project, we will train unsupervised machine learning algorithms to perform customer market segmentation. Market segmentation is crucial for marketers since it enables them to launch targeted ad marketing campaigns that are tailored to customer's specific needs. Note: This course works best for learners who are based in the North America region.