13 REASONS WHY your business needs AI - Payjo

Gartner predicts that in 2020, organizations using AI tech will achieve long-term success 4 times more than others. Considering the exponential expansion and influence of AI and its exceptional value, adopting this technology is no longer a choice, but a need, for organizations. "The language of business is revenue, and that is completely tied to pipeline creation and progression," says Paula Parkes, Director Marketing, Asia Pacific, Adobe. Drop-off can be as high as 98% for some businesses, especially financial services, resulting in a meagre 2% conversion. AI tech is being successfully used to engage website visitors or prospects calling a company IVR, quickly provide information that aids their purchase process, guide them in filling forms, collecting info, etc. Organizations have reported huge reductions in lead drop-off along the marketing funnel and significant increase in conversion rates post implementing AI tech.