A GWAP Approach for Collecting Qualitative Product Attributes and Perceptual Mapping

Miyashita, Eiji (Aoyama Gakuin University) | Nonaka, Tomomi (Aoyama Gakuin University) | Mizuyama, Hajime (Aoyama Gakuin University)

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Further, the raw data collected For a company to survive, it is important to develop new by these games are usually in the form of a word or products and services appealing to consumers. Thus, the a phrase, rather than lengthy sentences typical in ordinary company must comprehend the preferences of target consumers, questionnaires, and game logs are also available as supplemental for example, by capturing how they perceive related data. Thus, it will be easier to convert the raw products currently available in the market.

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