Taming the Matthew Effect in Online Markets with Social Influence

The songs are organized in a monopoly in the long run. This "winner-takes-all" phenomena, a list or matrix form, giving different visibilities to the various although optimal from an efficiency standpoint, is songs, as is typically the case in online advertisement, typically considered undesirable.. online stores, or physical retail stores (e.g., (Craswell et al. This paper proposes a novel strategy that aims at addressing 2008; Lim, Rodrigues, and Zhang 2004)). Each song was the three problems identified by Salganik, Dodds, also associated with a popularity signal (e.g., (Engstrom and and Watts (2006) simultaneously: unpredictability, inefficiencies, Forsell 2014; Viglia, Furlan, and Ladrón-de Guevara 2014)), and inequalities. The strategy is a randomized segmentation i.e., the number of downloads of the song by earlier market protocol and is simple to deploy in online settings.