Trust, Influence and Reputation Management Based on Human Reasoning

Understanding trust, influence and reputation and constructing computational models of these notions are two essential scientific challenges in computer science as well as social sciences. Although scientists in both disciplines have independently conducted research on these topics over the last couple of decades, there is a huge gap between two literatures. This paper therefore illustrates an interdisciplinary work-in-progress on trust, influence and reputation modeling based on human reasoning. Using a survey-based data collection approach, we would like to understand how humans gain/lose trust in their daily life interactions and how behavior/attitudes of humans can be influenced or shaped in various social encounters. The data will be then transformed into mathematical models to be used in technological or software systems.