Creativity as a Web Service: A Vision of Human and Computer Creativity in the Web Era

The marketplace for definitions and theories of creativity is crowded indeed. No hard consensus exists on the elements of an all-embracing theory, or on what specific sub-processes and representations are required to support creativity, either in humans or in machines. Yet commonalities do exist across theories: a search for novelty and utility is implied by most theories, as is the notion that an innovation can be considered creative only if it is not too novel, and can be adequately grounded in the familiar and the understandable. Computational creativity (CC) is the pursuit of creative behavior in machines, and seeks inspiration from both AI and from human psychology. As a practical engineering endeavor, CC can afford to adopt a cafeteria approach to theories of creativity, taking what it needs from different theories and frameworks. In this paper we present a vision for CC research in the age of the Web, in which CC is provided on tap, via a suite of Web services, to any third-party application that needs it. We argue that this notion of Creativity as a Service – which is already a popular business model for human organizations – will allow CC researchers and developers to build ad-hoc mash-ups of whatever processes and representations are most suited to a given application. By offering CC as a centralized service, we can collect statistics on the most useful mash-ups, and therein obtain a new empirical basis for theorizing about creativity in humans and in machines.