Linguistic Patterns in Pandemic-Related Content: A Comparative Analysis of COVID-19, Constraint, and Monkeypox Datasets
Sikosana, Mkululi, Maudsley-Barton, Sean, Ajao, Oluwaseun
–arXiv.org Artificial Intelligence
-- This study conducts a computational linguistic analysis of pandemic - related online discourse to examine how language distinguishes health misinformation from factual communication. Drawing on three corpora -- COVID - 19 false narratives (n = 7,588), general COVID - 19 content (n = 10,700), and Monkeypox - related posts (n = 5,787) -- we identify significant differences in readability, rhetorical markers, and persuasive language use. COVID - 19 misinformation exhibited markedly lower readability scores and contained over twice the frequency of fear - related or persuasi ve terms compared to the other datasets. It also showed minimal use of exclamation marks, contrasting with the more emotive style of Monkeypox content. These patterns suggest that misinformation employs a deliberately complex rhetorical style embedded with em otional cues, a combination that may enhance its perceived credibility. Our findings contribute to the growing body of work on digital health misinformation by highlighting linguistic indicators that may aid detection efforts. They also inform public health messaging strategies and theoretical models of crisis communication in networked media environments. At the same time, the study acknowledges certain limitations, including reliance on traditional readability indices, use of a deliberately narrow persuasive lexicon, and reliance on static aggregate analysis. Future research should therefore incorporate longitudinal designs, broader emotion lexicons, and platform - sensitive approaches to strengthe n robustness. The data and code is available at: https://doi.org/10.5281/zenodo.17024569 The COVID - 19 pandemic challenged global health systems. The proliferation of health - related information on digital platforms accelerates dramatically during public health crises, creating opportunities for rapid knowledge dissemination but also challenges related to misinformation (Sikosana et al., 2024; Sikosana et al., 2025). This dual nature of digital communication became particularly evident during the COVID - 19 pandemic, which sparked an unprecedented volume of online discourse and was accompanied by w hat the World Health Organisation (WHO) termed an "infodemic" - an overabundance of information (both accurate and not) that makes it hard for people to find trustworthy guidance (WHO, 2020). This infodemic phenomenon presents a communication challenge and a substantive threat to public health. Research has shown that exposure to COVID - 19 misinformation can directly impact health behaviours. For example, exposure to false COVID - 19 vaccine information was associated with a reduction in vaccination intent by about 6.4 percentage points in the UK (and a similar 6.2 - point drop in the USA) (Chen et al., 2022; Loomba et al., 2021). Such an effect size is sufficient to undermine herd immunity thresholds.
arXiv.org Artificial Intelligence
Oct-10-2025
- Country:
- Europe > United Kingdom
- England > Greater Manchester > Manchester (0.04)
- North America > United States (0.48)
- Europe > United Kingdom
- Genre:
- Research Report > New Finding (1.00)
- Industry:
- Technology: