A Multilayered Approach to Classifying Customer Responsiveness and Credit Risk

AB S TRACT This study evaluates the performance of various classifiers in three distinct models: r esponse, r isk, and r esponse - r isk, concerning credit card mail campaigns and default prediction. In the r esponse model, the Extra Trees classifier demonstrates the highest recall level (79.1%), emphasizing its effectiveness in identifying potential responders to targeted credit card offers. Conversely, in the r isk model, the Random Forest classifier exhibits remarkable specificity of 84.1%, crucial for identifying customers least likely to default. Furthermore, in the multi - class r esponse - r isk model, the Random Forest classifier achieve s the highest accuracy (83.2%), indicating its efficacy in discerning both potential responders to credit card mail campaign and low - risk credit card users . In this study, we optimized various performance metrics to solve a specific credit risk and mail responsiveness business problem.