How Well Do LLMs Predict Human Behavior? A Measure of their Pretrained Knowledge

Large language models (LLMs) are increasingly used in economics as predictive tools--both to generate synthetic responses in place of human subjects (Horton, 2023; Anthis et al., 2025), and to forecast economic outcomes directly (Hewitt et al., 2024a; Faria-e Castro and Leibovici, 2024; Chan-Lau et al., 2025). Their appeal in these roles is obvious: A pretrained LLM embeds a vast amount of information and can be deployed at negligible cost, often in settings where collecting new, domain-specific human data would be expensive or infeasible. What remains unclear is how to assess the quality of these predictions. This paper proposes a measure that quantifies the domain-specific value of LLMs in an interpretable unit: the amount of human data they substitute for. Specifically, we ask how much human data would be required for a conventional model trained on that data to match the predictive performance of the pretrained LLM in that domain.