Going Out of Business: Auction House Behavior in the Massively Multi-Player Online Game

The in-game economies of massively multi-player online games (MMOGs) are complex systems that have to be carefully designed and managed. This paper presents the results of an analysis of auction house data from the MMOG Glitch, across a 14 month time period, the entire lifetime of the game. The data comprise almost 3 million data points, over 20,000 unique players and more than 650 products. Furthermore, an interactive visualization, based on Sankey flow diagrams, is presented which shows the proportion of the different clusters across each time bin, as well as the flow of players between clusters. The diagram allows evaluation of migration of players between clusters as a function of time, as well as churn analysis. The presented work provides a template analysis and visualization model for progression-based or temporal-based analysis of player behavior broadly applicable to games. Keywords: virtual economy, massively multi-player online game, game analytics, auction house, longitudinal analysis 1. Introduction Online games form a major component of the games industry, and have expanded strongly in terms of market share, variety and market penetration in recent years, notably due to the increasing availability of mobile platforms and the introduction of Free-to-Play (F2P) business models by the interactive entertainment industry [15,29,50,51]. Of the wide variety of online games, the Massively Multi-Player Online Game (MMOG) format, and its derivatives, is unique in that these games see thousands or more players interacting within the same virtual environment [21,22,42,46,64]. The games can support complex virtual societies that include ingame economies [3,8].