Information processing constraints in travel behaviour modelling: A generative learning approach

In recent years, the use of data-driven modelling and integration of behavioural and psychological factors in discrete choice and travel behaviour analysis have become active areas of research [2, 3, 4]. In the context of data-driven models, behavioural variations describe the correlation between observed choice attributes and unobserved socioeconomic factors using a flexible and tractable model specification. These variations include: decision-protocols, choice sets, unobserved taste variations and unobserved attributes [5]. Under these considerations, recent studies on travel behaviour analysis have so far primarily focused on representing heterogeneity in the error correction function and incorporating it into utility based multinomial logit (MNL) models [3]. Models such as mixed multinomial logit (MMNL) or latent class (LC) model offers flexibility in representing heterogeneity and substitution patterns. In addition, recent conceptual frameworks such as the integrated choice and latent variable (ICLV) use individuals' psychometric indicators to represent unobserved behavioural and perception heterogeneity [6]. It is also possible to apply a generative machine learning to identify informative latent constructs in travel decision making without subjective behaviour indicators [7, 8]. However, the true underlying behavioural patterns are often unknown and usually approximated by some predetermined exogenous indicator variables that would often lead to model misspecification due to lack of complete information, or error in data collection [9]. Furthermore, accurate specification of the underlying distribution assumes individuals have access to all available information regarding the travel activity (e.g.