The Case for "Thick Evaluations" of Cultural Representation in AI

To a ddress these gaps, prior work has sought to evaluate the cultural representations within AI generated output, b ut with few exceptions [30, 67], mostly through quantified, metricized approaches to representation such as statistical similarities and benchmark-style scoring [49, 84]. However, the use of these methods presumes that representation is an o bjective construct with an empirical, definitive ground truth that outputs can be compared against [e.g., 42, 84] [fo r a critique of ground truth, see 59]. Given limitations of these computational methods, evaluation of representation is reduced to basic recognition or factual generation of artifacts. Even when human feedback on representation is sought, it is solicited through narrow, constrained, quantitative scales from anonymized crowdworkers who often do not have th e lived experiences to evaluate nuances of cultural representation of other cultures. However, this approach to measuring representation is in contravention to decades of scholarship in the social sciences that emphasizes the subjective nature of representation, where judgments about representation in visual media are constructed in conversation with the viewer's lived experiences and the broader context within which an image is Permission to make digital or hard copies of all or part of thi s work for personal or classroom use is granted without fee pr ovided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page.