Fuzzy Inference Systems Optimization

Satisfied customers establishes loyalty, provides opportunities of selling additional products and services. Satisfied customers also reduce the probability of losing business to competitors. However, customer dissatisfaction results in direct revenue losses due to customer churn as well as damage to business reputation. Therefore, the improvement of customer experience is a vital priority for contact centres across all industries. Interactive Voice Response (IVR) systems are used by businesses to provide customers with a convenient, consistent and reliable contact channel to access information fast.