Conf-Profile: A Confidence-Driven Reasoning Paradigm for Label-Free User Profiling

User profiling, as a core technique for user understanding, aims to infer structural attributes from user information. Large Language Models (LLMs) provide a promising avenue for user profiling, yet the progress is hindered by the lack of comprehensive benchmarks. To bridge this gap, we propose ProfileBench, an industrial benchmark derived from a real-world video platform, encompassing heterogeneous user data and a well-structured profiling taxonomy. However, the profiling task remains challenging due to the difficulty of collecting large-scale ground-truth labels, and the heterogeneous and noisy user information can compromise the reliability of LLMs. To approach label-free and reliable user profiling, we propose a Confidence-driven Profile reasoning framework Conf-Profile, featuring a two-stage paradigm. We first synthesize high-quality labels by leveraging advanced LLMs with confidence hints, followed by confidence-weighted voting for accuracy improvement and confidence calibration for a balanced distribution. The multiple profile results, rationales, and confidence scores are aggregated and distilled into a lightweight LLM. We further enhance the reasoning ability via confidence-guided unsupervised reinforcement learning, which exploits confidence for difficulty filtering, quasi-ground truth voting, and reward weighting. Experimental results demonstrate that Conf-Profile delivers substantial performance through the two-stage training, improving F1 by 13.97 on Qwen3-8B.