Anyone who's visited the New York Stock Exchange lately knows technology has already taken a toll on Wall Street jobs. And the decimation is only going to continue as the artificial intelligence industry booms. By 2025, AI technologies will reduce employees in the capital markets worldwide by 230,000 people, according to a report from Opimas that came out last week. Financial institutions may see a 28% improvement in their cost-to-income ratios. Additionally, financial firms will spend more than $1.5 billion this year on AI-related technologies and $2.8 billion annually by 2021, not including their investments in AI startups, the Opimas report estimated.

The rise of AI and machine learning is impacting every sector, not just in terms of the marketing tools that exist to reach consumers with the right messages at the right time, but in the very products that brands can offer to their audience. From automated chatbots to intelligent recommendation engines, AI is enabling brands to personalise the products in new and exciting ways. One of the latest firms to take advantage of this technology is P&G skincare brand Olay, which has recently expanded its Olay Skin Advisor service to customers worldwide. The AI-powered platform is designed to help women better understand their skin, and find the products best-suited to their personal skincare needs. Mobile Marketing Magazine spoke to Dr. Frauke Neuser, principal scientist at Olay, about what led the brand to embracing AI. "What people don't realise is we have a lot of expertise and a lot of data in the area of imaging, both image capture and image analysis, and that's one of the core elements of the Olay Skin Advisor," said Dr. Neuser.

Deep learning uses layers of neural networks to look for patterns in data. When a single layer spots a pattern it recognizes, it sends this information to the next layer, which looks for patterns in this signal, and so on. So in face recognition, one layer might look for edges in an image, the next layer for circular patterns of edges (the kind that eyes and mouths make), and the next for triangular patterns such as those made by two eyes and a mouth. When all this happens, the final output is an indication that a face has been spotted. Of course, the devil is in the details.

The idea of thinking machines may evoke thoughts of a Terminator-esque era, but the fact is that artificial intelligence, to an extent, is already a part of our lives and its presence is only set to grow. Artificial intelligence (AI) is a branch of computer science that deals with making computers simulate human intelligence. However technical and geeky that may sound, AI is a far less mundane technology than you might believe. Right from medical diagnoses to driverless cars, AI has fundamentally improved the way people consume a product, which is why marketers bet on it big time. A 2016 survey by Demandbase pointed out that over 80 percent of marketing executives believed that AI would revolutionise marketing by 2020.

Chatbots have now entered the world of the Indian financial services industry. Two life insurance companies, Birla Sun Life Insurance and HDFC Life, recently rolled out their own versions of chatbots. Among the banks, HDFC Bank has its own electronic virtual assistant or EVA. First, there was robo-advisory for those looking for automated advice and a platform to invest in mutual funds (MFs), and now chatbots suggest insurance policies and answer customer queries. Chatbots could very well be here to stay.

For years, Facebook has been investing in artificial intelligence fields like machine learning and deep neural nets to build its core business--selling you things better than anyone else in the world. But earlier this month, the company began turning some of those AI tools to a more noble goal: stopping people from taking their own lives. But it's not just tech giants like Facebook, Instagram, and China's up-and-coming video platform Live.me who are devoting R&D to flagging self-harm. Doctors at research hospitals and even the US Department of Veterans Affairs are piloting new, AI-driven suicide-prevention platforms that capture more data than ever before. The goal: build predictive models to tailor interventions earlier.

Anyone who's visited the New York Stock Exchange lately knows technology has already taken a toll on Wall Street jobs. And the decimation is only going to continue as the artificial intelligence industry booms. By 2025, AI technologies will reduce employees in the capital markets worldwide by 230,000 people, according to a report from Opimas that came out last week. Financial institutions may see a 28% improvement in their cost-to-income ratios. Additionally, financial firms will spend more than $1.5 billion this year on AI-related technologies and $2.8 billion annually by 2021, not including their investments in AI startups, the Opimas report estimated.

When Whitney Wolfe founded Bumble, the popular swipe-based dating app where women make the first move, she wasn't out to start a dating app revolution--she just wanted to create a way to bring accountability to the online dating realm. But the app's major boom has shown that the dating space needed a different approach. Now, as the company is in its second year, Bumble is expanding the platform to allow different kinds of connections instead of just romantic ones. Wolfe outlined plans for the app's future at South by Southwest, including many new features that are just around the corner. The idea for Bumble was born after Wolfe's messy departure from Tinder, which has a reputation of being more hookup-focused than relationship-focused. On Tinder and other sites, it's common for women to receive aggressive messages and (ahem) unsolicited photos from their matches, which might drive users away.

The idea of thinking machines may evoke thoughts of a Terminator-esque era, but the fact is that artificial intelligence, to an extent, is already a part of our lives and its presence is only set to grow. Artificial intelligence (AI) is a branch of computer science that deals with making computers simulate human intelligence. However technical and geeky that may sound, AI is a far less mundane technology than you might believe. Right from medical diagnoses to driverless cars, AI has fundamentally improved the way people consume a product, which is why marketers bet on it big time. A 2016 survey by Demandbase pointed out that over 80 percent of marketing executives believed that AI would revolutionise marketing by 2020.

For years, Facebook has been investing in artificial intelligence fields like machine learning and deep neural nets to build its core business--selling you things better than anyone else in the world. But earlier this month, the company began turning some of those AI tools to a more noble goal: stopping people from taking their own lives. But it's not just tech giants like Facebook, Instagram, and China's up-and-coming video platform Live.me who are devoting R&D to flagging self-harm. Doctors at research hospitals and even the US Department of Veterans Affairs are piloting new, AI-driven suicide-prevention platforms that capture more data than ever before. The goal: build predictive models to tailor interventions earlier.