How Bumble is becoming the connection queen of the App Store

When Whitney Wolfe founded Bumble, the popular swipe-based dating app where women make the first move, she wasn't out to start a dating app revolution--she just wanted to create a way to bring accountability to the online dating realm. But the app's major boom has shown that the dating space needed a different approach. Now, as the company is in its second year, Bumble is expanding the platform to allow different kinds of connections instead of just romantic ones. Wolfe outlined plans for the app's future at South by Southwest, including many new features that are just around the corner. The idea for Bumble was born after Wolfe's messy departure from Tinder, which has a reputation of being more hookup-focused than relationship-focused. On Tinder and other sites, it's common for women to receive aggressive messages and (ahem) unsolicited photos from their matches, which might drive users away.