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What Role Does Artificial Intelligence Play in Content Recommendations?

#artificialintelligence

Marketers see great potential value in using artificial intelligence (AI) to support the use case of recommending highly targeted content to users in real time. That use case scored the highest among 49 use cases presented to marketers in the 2021 State of Marketing AI report by Drift and the Marketing Artificial Intelligence Institute. That use case scored a 3.96, putting it on the cusp of "high value" (4.0), with 5.0 being "transformative." The AI marketing use cases that trailed in the top five include: "Most websites you go to today for businesses, a human is writing the rules to say which content to recommend," Paul Roetzer, CEO and founder of the Marketing Artificial Intelligence Institute, told CMSWire in a CX Decoded Podcast. "What are the related articles? There is some basic tagging system for if they read this, then read that. Most of them are human-powered. They don't have a Netflix or a Spotify type algorithm that's actually learning preferences, knows the last 15 articles someone read, and how far along he got into them. Therein lies potential, however it's something marketers and customer experience professionals remain hopeful about: 54% of them told CMSWire researchers in the State of Digital Customer Experience 2021 report they see AI having significant impacts on digital customer experience over the next two to five years. And most of them see "gaining actionable customer insights" (27%) as the area where they see the most potential. Roetzer said it is hard to find really good solutions to do this out-of-the-box. Noz Urbina of Urbina Consulting agreed, calling the technology nascent. The bigger question for marketers beyond what kind of tools are out there is do we have the data to support the use case, according to Roetzer. And do we have a strong foundation of metadata, content tagging and content taxonomies, according to Urbina. "You need enough data, for one," Roetzer said. "Sometimes the problem is smaller data, not necessarily the cost.


AI vs ML: What's the Difference?

#artificialintelligence

Today, artificial intelligence and machine learning are two popular terms that have been often used interchangeably to describe an intelligent software or system. Even though both AI and ML are based on statistics and mathematics, they are not the same thing. Many people have been confused by these two terms. In this article, you will learn the distinctions between AI and ML with vivid examples. Artificial intelligence, or AI, is the ability of a computer or machine to mimic or imitate human intelligent behavior and perform human-like tasks.


Lenovo's $90 Smart Clock 2 includes a wireless charging pad

Engadget

Lenovo is back with more smart clocks. It's one of a handful of third-party companies that make Google Assistant-powered displays, and we were impressed by the original Lenovo Smart Clock's simplicity and low price. Lenovo then followed it up with the Smart Clock Essential, which was basically a smaller alarm clock with speakers and a mic for you to talk to Google's Assistant. This time around, the company is launching the Smart Clock 2, and it offers some improvements over its predecessor for $10 more. Plus, it comes with a wireless charging pad that lets you juice up your compatible devices and doubles as a nightlight.


AI in banking still has room for growth in Asia Pacific

#artificialintelligence

Interestingly, 32% of them have implemented virtual assistants or conversational interfaces for customer service, and 25% use machine learning (ML)ย โ€ฆ


How Artificial Intelligence Is Taking Over Our Gadgets

#artificialintelligence

If you think of AI as something futuristic and abstract, start thinking different. We're now witnessing a turning point for artificial intelligence, as more of it comes down from the clouds and into our smartphones and automobiles. While it's fair to say that AI that lives on the "edge" -- where you and I are -- is still far less powerful than its datacenter-based counterpart, it's potentially far more meaningful to our everyday lives. One key example: This fall, Apple's Siri assistant will start processing voice on iPhones. Right now, even your request to set a timer is sent as an audio recording to the cloud, where it is processed, triggering a response that's sent back to the phone.


On component interactions in two-stage recommender systems

arXiv.org Machine Learning

Thanks to their scalability, two-stage recommenders are used by many of today's largest online platforms, including YouTube, LinkedIn, and Pinterest. These systems produce recommendations in two steps: (i) multiple nominators -- tuned for low prediction latency -- preselect a small subset of candidates from the whole item pool; (ii)~a slower but more accurate ranker further narrows down the nominated items, and serves to the user. Despite their popularity, the literature on two-stage recommenders is relatively scarce, and the algorithms are often treated as the sum of their parts. Such treatment presupposes that the two-stage performance is explained by the behavior of individual components if they were deployed independently. This is not the case: using synthetic and real-world data, we demonstrate that interactions between the ranker and the nominators substantially affect the overall performance. Motivated by these findings, we derive a generalization lower bound which shows that careful choice of each nominator's training set is sometimes the only difference between a poor and an optimal two-stage recommender. Since searching for a good choice manually is difficult, we learn one instead. In particular, using a Mixture-of-Experts approach, we train the nominators (experts) to specialize on different subsets of the item pool. This significantly improves performance.


Data Engineer, Spark/ Flink/ Scala

#artificialintelligence

Samsung is the world's largest consumer electronics company and the leading provider for smart phones and smart TVs. Samsung smart TVs connect homes to the Internet, providing a full range of intelligence capabilities such as speech recognition, gesture recognition, advanced video processing and personalized recommendation. The VD intelligence lab at Samsung Research America is building a next-generation data platform to support Smart TV products and services. We have two office locations in California: Irvine and Mountain View. Our research and development include TV analytics, ads targeting, and personalized services.


On Voice AI Politeness Part II - Voicebot.ai

#artificialintelligence

So, let us get back to our main two core questions: How polite should a human being be with a voicebot, and how polite should a voicebot be with a human being? In my opinion, the answer to the first question is straightforward. The human being should be able to behave in any way that they wish to behave, with their only concern being to have the voicebot do what they want it to do and do it as quickly or as slowly as they want it to do it. If the human wishes to use "Please" and "Thank you" and other politeness markers, then the voicebot should accommodate such markers. If not, then the voicebot should accommodate their absence.


How AI Is Taking Over Our Gadgets

#artificialintelligence

One key example: This fall, Apple's Siri assistant will start processing voice on iPhones. Right now, even your request to set a timer is sent as an audio recording to the cloud, where it is processed, triggering a response that's sent back to the phone. By processing voice on the phone, says Apple, Siri will respond more quickly. This will only work on the iPhone XS and newer models, which have a compatible built-for-AI processor Apple calls a "neural engine." People might also feel more secure knowing that their voice recordings aren't being sent to unseen computers in faraway places.


How AI Is Taking Over Our Gadgets

WSJ.com: WSJD - Technology

If you think of AI as something futuristic and abstract, start thinking different. We're now witnessing a turning point for artificial intelligence, as more of it comes down from the clouds and into our smartphones and automobiles. While it's fair to say that AI that lives on the "edge"--where you and I are--is still far less powerful than its datacenter-based counterpart, it's potentially far more meaningful to our everyday lives. One key example: This fall, Apple's Siri assistant will start processing voice on iPhones. Right now, even your request to set a timer is sent as an audio recording to the cloud, where it is processed, triggering a response that's sent back to the phone.