Personal Assistant Systems
The Role of Relevance in Fair Ranking
Balagopalan, Aparna, Jacobs, Abigail Z., Biega, Asia
Online platforms mediate access to opportunity: relevance-based rankings create and constrain options by allocating exposure to job openings and job candidates in hiring platforms, or sellers in a marketplace. In order to do so responsibly, these socially consequential systems employ various fairness measures and interventions, many of which seek to allocate exposure based on worthiness. Because these constructs are typically not directly observable, platforms must instead resort to using proxy scores such as relevance and infer them from behavioral signals such as searcher clicks. Yet, it remains an open question whether relevance fulfills its role as such a worthiness score in high-stakes fair rankings. In this paper, we combine perspectives and tools from the social sciences, information retrieval, and fairness in machine learning to derive a set of desired criteria that relevance scores should satisfy in order to meaningfully guide fairness interventions. We then empirically show that not all of these criteria are met in a case study of relevance inferred from biased user click data. We assess the impact of these violations on the estimated system fairness and analyze whether existing fairness interventions may mitigate the identified issues. Our analyses and results surface the pressing need for new approaches to relevance collection and generation that are suitable for use in fair ranking.
Criteria Tell You More than Ratings: Criteria Preference-Aware Light Graph Convolution for Effective Multi-Criteria Recommendation
Park, Jin-Duk, Li, Siqing, Cao, Xin, Shin, Won-Yong
The multi-criteria (MC) recommender system, which leverages MC rating information in a wide range of e-commerce areas, is ubiquitous nowadays. Surprisingly, although graph neural networks (GNNs) have been widely applied to develop various recommender systems due to GNN's high expressive capability in learning graph representations, it has been still unexplored how to design MC recommender systems with GNNs. In light of this, we make the first attempt towards designing a GNN-aided MC recommender system. Specifically, rather than straightforwardly adopting existing GNN-based recommendation methods, we devise a novel criteria preference-aware light graph convolution CPA-LGC method, which is capable of precisely capturing the criteria preference of users as well as the collaborative signal in complex high-order connectivities. To this end, we first construct an MC expansion graph that transforms user--item MC ratings into an expanded bipartite graph to potentially learn from the collaborative signal in MC ratings. Next, to strengthen the capability of criteria preference awareness, CPA-LGC incorporates newly characterized embeddings, including user-specific criteria-preference embeddings and item-specific criterion embeddings, into our graph convolution model. Through comprehensive evaluations using four real-world datasets, we demonstrate (a) the superiority over benchmark MC recommendation methods and benchmark recommendation methods using GNNs with tremendous gains, (b) the effectiveness of core components in CPA-LGC, and (c) the computational efficiency.
On Manipulating Signals of User-Item Graph: A Jacobi Polynomial-based Graph Collaborative Filtering
Guo, Jiayan, Du, Lun, Chen, Xu, Ma, Xiaojun, Fu, Qiang, Han, Shi, Zhang, Dongmei, Zhang, Yan
Collaborative filtering (CF) is an important research direction in recommender systems that aims to make recommendations given the information on user-item interactions. Graph CF has attracted more and more attention in recent years due to its effectiveness in leveraging high-order information in the user-item bipartite graph for better recommendations. Specifically, recent studies show the success of graph neural networks (GNN) for CF is attributed to its low-pass filtering effects. However, current researches lack a study of how different signal components contributes to recommendations, and how to design strategies to properly use them well. To this end, from the view of spectral transformation, we analyze the important factors that a graph filter should consider to achieve better performance. Based on the discoveries, we design JGCF, an efficient and effective method for CF based on Jacobi polynomial bases and frequency decomposition strategies. Extensive experiments on four widely used public datasets show the effectiveness and efficiency of the proposed methods, which brings at most 27.06% performance gain on Alibaba-iFashion. Besides, the experimental results also show that JGCF is better at handling sparse datasets, which shows potential in making recommendations for cold-start users.
ColdNAS: Search to Modulate for User Cold-Start Recommendation
Wu, Shiguang, Wang, Yaqing, Jing, Qinghe, Dong, Daxiang, Dou, Dejing, Yao, Quanming
Making personalized recommendation for cold-start users, who only have a few interaction histories, is a challenging problem in recommendation systems. Recent works leverage hypernetworks to directly map user interaction histories to user-specific parameters, which are then used to modulate predictor by feature-wise linear modulation function. These works obtain the state-of-the-art performance. However, the physical meaning of scaling and shifting in recommendation data is unclear. Instead of using a fixed modulation function and deciding modulation position by expertise, we propose a modulation framework called ColdNAS for user cold-start problem, where we look for proper modulation structure, including function and position, via neural architecture search. We design a search space which covers broad models and theoretically prove that this search space can be transformed to a much smaller space, enabling an efficient and robust one-shot search algorithm. Extensive experimental results on benchmark datasets show that ColdNAS consistently performs the best. We observe that different modulation functions lead to the best performance on different datasets, which validates the necessity of designing a searching-based method.
Adap-$\tau$: Adaptively Modulating Embedding Magnitude for Recommendation
Chen, Jiawei, Wu, Junkang, Wu, Jiancan, Zhou, Sheng, Cao, Xuezhi, He, Xiangnan
Recent years have witnessed the great successes of embedding-based methods in recommender systems. Despite their decent performance, we argue one potential limitation of these methods -- the embedding magnitude has not been explicitly modulated, which may aggravate popularity bias and training instability, hindering the model from making a good recommendation. It motivates us to leverage the embedding normalization in recommendation. By normalizing user/item embeddings to a specific value, we empirically observe impressive performance gains (9\% on average) on four real-world datasets. Although encouraging, we also reveal a serious limitation when applying normalization in recommendation -- the performance is highly sensitive to the choice of the temperature $\tau$ which controls the scale of the normalized embeddings. To fully foster the merits of the normalization while circumvent its limitation, this work studied on how to adaptively set the proper $\tau$. Towards this end, we first make a comprehensive analyses of $\tau$ to fully understand its role on recommendation. We then accordingly develop an adaptive fine-grained strategy Adap-$\tau$ for the temperature with satisfying four desirable properties including adaptivity, personalized, efficiency and model-agnostic. Extensive experiments have been conducted to validate the effectiveness of the proposal. The code is available at \url{https://github.com/junkangwu/Adap_tau}.
Apple kicks off WWDC with new Macbooks and iOS 17
Apple is making a small but mighty change to Siri in the new iOS 17 - users can drop the'Hey' and only need to say'Siri' to activate the virtual assistant. The change has been a sought-after feature of iOS fans, and it seems Apple has finally listened. The operating system will also see new apps geared toward your physical and mental health, along with personalized posters of a user that shows their photo or emoji to a call recipient. A live voicemail feature also transcribes messages directly on the display, allowing you to ignore or answer the call. Apple is making a small but mighty change to Siri in the new iOS 17 - users can drop the'Hey' and only need to say'Siri' to activate the virtual assistant It is only in the past 20 years that Apple has used the conference as a major launchpad for new devices, including the HomePod speaker in 2007 and the iPhone 4 in 2010.
Improving Conversational Recommendation Systems via Counterfactual Data Simulation
Wang, Xiaolei, Zhou, Kun, Tang, Xinyu, Zhao, Wayne Xin, Pan, Fan, Cao, Zhao, Wen, Ji-Rong
Conversational recommender systems (CRSs) aim to provide recommendation services via natural language conversations. Although a number of approaches have been proposed for developing capable CRSs, they typically rely on sufficient training data for training. Since it is difficult to annotate recommendation-oriented dialogue datasets, existing CRS approaches often suffer from the issue of insufficient training due to the scarcity of training data. To address this issue, in this paper, we propose a CounterFactual data simulation approach for CRS, named CFCRS, to alleviate the issue of data scarcity in CRSs. Our approach is developed based on the framework of counterfactual data augmentation, which gradually incorporates the rewriting to the user preference from a real dialogue without interfering with the entire conversation flow. To develop our approach, we characterize user preference and organize the conversation flow by the entities involved in the dialogue, and design a multi-stage recommendation dialogue simulator based on a conversation flow language model. Under the guidance of the learned user preference and dialogue schema, the flow language model can produce reasonable, coherent conversation flows, which can be further realized into complete dialogues. Based on the simulator, we perform the intervention at the representations of the interacted entities of target users, and design an adversarial training method with a curriculum schedule that can gradually optimize the data augmentation strategy. Extensive experiments show that our approach can consistently boost the performance of several competitive CRSs, and outperform other data augmentation methods, especially when the training data is limited. Our code is publicly available at https://github.com/RUCAIBox/CFCRS.
Under-Counted Tensor Completion with Neural Incorporation of Attributes
Ibrahim, Shahana, Fu, Xiao, Hutchinson, Rebecca, Seo, Eugene
Systematic under-counting effects are observed in data collected across many disciplines, e.g., epidemiology and ecology. Under-counted tensor completion (UC-TC) is well-motivated for many data analytics tasks, e.g., inferring the case numbers of infectious diseases at unobserved locations from under-counted case numbers in neighboring regions. However, existing methods for similar problems often lack supports in theory, making it hard to understand the underlying principles and conditions beyond empirical successes. In this work, a low-rank Poisson tensor model with an expressive unknown nonlinear side information extractor is proposed for under-counted multi-aspect data. A joint low-rank tensor completion and neural network learning algorithm is designed to recover the model. Moreover, the UC-TC formulation is supported by theoretical analysis showing that the fully counted entries of the tensor and each entry's under-counting probability can be provably recovered from partial observations -- under reasonable conditions. To our best knowledge, the result is the first to offer theoretical supports for under-counted multi-aspect data completion. Simulations and real-data experiments corroborate the theoretical claims.
Personalized Federated Domain Adaptation for Item-to-Item Recommendation
Fan, Ziwei, Ding, Hao, Deoras, Anoop, Hoang, Trong Nghia
Item-to-Item (I2I) recommendation is an important function in most recommendation systems, which generates replacement or complement suggestions for a particular item based on its semantic similarities to other cataloged items. Given that subsets of items in a recommendation system might be co-interacted with by the same set of customers, graph-based models, such as graph neural networks (GNNs), provide a natural framework to combine, ingest and extract valuable insights from such high-order relational interactions between cataloged items, as well as their metadata features, as has been shown in many recent studies. However, learning GNNs effectively for I2I requires ingesting a large amount of relational data, which might not always be available, especially in new, emerging market segments. To mitigate this data bottleneck, we postulate that recommendation patterns learned from existing mature market segments (with private data) could be adapted to build effective warm-start models for emerging ones. To achieve this, we propose and investigate a personalized federated modeling framework based on GNNs to summarize, assemble and adapt recommendation patterns across market segments with heterogeneous customer behaviors into effective local models. Our key contribution is a personalized graph adaptation model that bridges the gap between recent literature on federated GNNs and (non-graph) personalized federated learning, which either does not optimize for the adaptability of the federated model or is restricted to local models with homogeneous parameterization, excluding GNNs with heterogeneous local graphs.
Learning Personalized Page Content Ranking Using Customer Representation
Shen, Xin, Zhao, Yan, Perera, Sujan, Liu, Yujia, Yan, Jinyun, Goodman, Mitchell
On E-commerce stores, there are rich recommendation content to help shoppers shopping more efficiently. However given numerous products, it's crucial to select most relevant content to reduce the burden of information overload. We introduced a content ranking service powered by a linear causal bandit algorithm to rank and select content for each shopper under each context. The algorithm mainly leverages aggregated customer behavior features, and ignores single shopper level past activities. We study the problem of inferring shoppers interest from historical activities. We propose a deep learning based bandit algorithm that incorporates historical shopping behavior, customer latent shopping goals, and the correlation between customers and content categories. This model produces more personalized content ranking measured by 12.08% nDCG lift.