Generative Artificial Intelligence is emerging as a transformative force in the automotive industry, enabling novel applications across vehicle design, manufacturing, autonomous driving, predictive maintenance, and in vehicle user experience. This paper provides a comprehensive review of the current state of GenAI in automotive, highlighting enabling technologies such as Generative Adversarial Networks and Variational Autoencoders. Key opportunities include accelerating autonomous driving validation through synthetic data generation, optimizing component design, and enhancing human machine interaction via personalized and adaptive interfaces. At the same time, the paper identifies significant technical, ethical, and safety challenges, including computational demands, bias, intellectual property concerns, and adversarial robustness, that must be addressed for responsible deployment. A case study on Mercedes Benzs MBUX Virtual Assistant illustrates how GenAI powered voice systems deliver more natural, proactive, and personalized in car interactions compared to legacy rule based assistants. Through this review and case study, the paper outlines both the promise and limitations of GenAI integration in the automotive sector and presents directions for future research and development aimed at achieving safer, more efficient, and user centric mobility. Unlike prior reviews that focus solely on perception or manufacturing, this paper emphasizes generative AI in voice based HMI, bridging safety and user experience perspectives.

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

Abstract--Multimodal recommendation systems utilize various types of information, including images and text, to enhance the effectiveness of recommendations. The key challenge is predicting user purchasing behavior from the available data. They also rely heavily on a single semantic framework (e.g., local or global semantics), resulting in an incomplete or biased representation of user preferences, particularly those less expressed in prior interactions. Furthermore, these approaches fail to capture the complex interactions between users and items limiting the model's ability to meet diverse users. T o address these challenges, we present SRGFormer, a structurally optimized multimodal recommendation model. By modifying the transformer for better integration into our model, we capture the overall behavior patterns of users. Then, we enhance structural information by embedding multimodal information into a hypergraph structure to aid in learning the local structures between users and items. Meanwhile, applying self-supervised tasks to user-item collaborative signals enhances the integration of multimodal information, thereby revealing the representational features inherent to the data's modality. Extensive experiments on three public datasets reveal that SRGFormer surpasses previous benchmark models, achieving an average performance improvement of 4.47% on the Sports dataset. The swift growth of online data has led platforms to implement multimodal recommendation systems, initially using collaborative filtering (CF) to analyze user preferences from historical interactions [1], [2]. However, CF struggles to handle sparse or non-existent interaction records leading to less accurate predictions.

Generative recommendation has emerged as a promising paradigm that formulates the recommendations into a text-to-text generation task, harnessing the vast knowledge of large language models. However, existing studies focus on considering the sequential order of items and neglect to handle the temporal dynamics across items, which can imply evolving user preferences. To address this limitation, we propose a novel model, Generative Recommender Using Time awareness (GRUT), effectively capturing hidden user preferences via various temporal signals. We first introduce Time-aware Prompting, consisting of two key contexts. The user-level temporal context models personalized temporal patterns across timestamps and time intervals, while the item-level transition context provides transition patterns across users. We also devise Trend-aware Inference, a training-free method that enhances rankings by incorporating trend information about items with generation likelihood. Extensive experiments demonstrate that GRUT outperforms state-of-the-art models, with gains of up to 15.4% and 14.3% in Recall@5 and NDCG@5 across four benchmark datasets. The source code is available at https://github.com/skleee/GRUT.

In the context of the booming digital economy, recommendation systems, as a key link connecting users and numerous services, face challenges in modeling user behavior sequences on local-life service platforms, including the sparsity of long sequences and strong spatio-temporal dependence. Such challenges can be addressed by drawing an analogy to the forgetting process in human memory. This is because users' responses to recommended content follow the recency effect and the cyclicality of memory. By exploring this, this paper introduces the forgetting curve and proposes Spatio-Temporal periodic Interest Modeling (STIM) with long sequences for local-life service recommendation. STIM integrates three key components: a dynamic masking module based on the forgetting curve, which is used to extract both recent spatiotemporal features and periodic spatiotemporal features; a query-based mixture of experts (MoE) approach that can adaptively activate expert networks under different dynamic masks, enabling the collaborative modeling of time, location, and items; and a hierarchical multi-interest network unit, which captures multi-interest representations by modeling the hierarchical interactions between the shallow and deep semantics of users' recent behaviors. By introducing the STIM method, we conducted online A/B tests and achieved a 1.54\% improvement in gross transaction volume (GTV). In addition, extended offline experiments also showed improvements. STIM has been deployed in a large-scale local-life service recommendation system, serving hundreds of millions of daily active users in core application scenarios.

Alzheimer's Disease and Related Dementias (AD/ADRD) are progressive neurodegenerative conditions that impair memory, thought processes, and functioning. Family caregivers of individuals with AD/ADRD face significant mental health challenges due to long-term caregiving responsibilities. Yet, current support systems often overlook the evolving nature of their mental wellbeing needs. Our study examines caregivers' mental wellbeing concerns, focusing on the practices they adopt to manage the burden of caregiving and the technologies they use for support. Through semi-structured interviews with 25 family caregivers of individuals with AD/ADRD, we identified the key causes and effects of mental health challenges, and developed a temporal mapping of how caregivers' mental wellbeing evolves across three distinct stages of the caregiving journey. Additionally, our participants shared insights into improvements for existing mental health technologies, emphasizing the need for accessible, scalable, and personalized solutions that adapt to caregivers' changing needs over time. These findings offer a foundation for designing dynamic, stage-sensitive interventions that holistically support caregivers' mental wellbeing, benefiting both caregivers and care recipients.

We present MMbeddings, a probabilistic embedding approach that reinterprets categorical embeddings through the lens of nonlinear mixed models, effectively bridging classical statistical theory with modern deep learning. By treating embeddings as latent random effects within a variational autoencoder framework, our method substantially decreases the number of parameters -- from the conventional embedding approach of cardinality $\times$ embedding dimension, which quickly becomes infeasible with large cardinalities, to a significantly smaller, cardinality-independent number determined primarily by the encoder architecture. This reduction dramatically mitigates overfitting and computational burden in high-cardinality settings. Extensive experiments on simulated and real datasets, encompassing collaborative filtering and tabular regression tasks using varied architectures, demonstrate that MMbeddings consistently outperforms traditional embeddings, underscoring its potential across diverse machine learning applications.

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Recommender systems (RSs) are intelligent filtering methods that suggest items to users based on their inferred preferences, derived from their interaction history on the platform. Collaborative filtering-based RSs rely on users' past interactions to generate recommendations. However, when a user is new to the platform--referred to as a cold-start user--there is no historical data available, making it difficult to provide personalized recommendations. To address this, rating elicitation techniques can be used to gather initial ratings or preferences on selected items, helping to build an early understanding of the user's tastes. Rating elicitation approaches are generally categorized into two types: non-personalized and personalized. Decision tree-based rating elicitation is a personalized method that queries users about their preferences at each node of the tree until sufficient information is gathered. In this paper, we propose an extension to the decision tree approach for rating elicitation in the context of music recommendation. Our method: (i) elicits not only item ratings but also preferences on attributes such as genres to better cluster users, and (ii) uses item pairs instead of single items at each node to more effectively learn user preferences. Experimental results demonstrate that both proposed enhancements lead to improved performance, particularly with a reduced number of queries.

Large Language Models (LLMs) have shown strong potential for recommendation by framing item prediction as a token-by-token language generation task. However, existing methods treat all item tokens equally, simply pursuing likelihood maximization during both optimization and decoding. This overlooks crucial token-level differences in decisiveness-many tokens contribute little to item discrimination yet can dominate optimization or decoding. To quantify token decisiveness, we propose a novel perspective that models item generation as a decision process, measuring token decisiveness by the Information Gain (IG) each token provides in reducing uncertainty about the generated item. Our empirical analysis reveals that most tokens have low IG but often correspond to high logits, disproportionately influencing training loss and decoding, which may impair model performance. Building on these insights, we introduce an Information Gain-based Decisiveness-aware Token handling (IGD) strategy that integrates token decisiveness into both tuning and decoding. Specifically, IGD downweights low-IG tokens during tuning and rebalances decoding to emphasize tokens with high IG. In this way, IGD moves beyond pure likelihood maximization, effectively prioritizing high-decisiveness tokens. Extensive experiments on four benchmark datasets with two LLM backbones demonstrate that IGD consistently improves recommendation accuracy, achieving significant gains on widely used ranking metrics compared to strong baselines.