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Council Post: How To Personalize Your Content Through Data And Successfully Leverage A Digital Asset Management Solution

#artificialintelligence

Sebastien is the VP Sales North America of Wedia, a provider of an Enterprise Digital Asset Management (DAM) solution. In a world where the average American sees 4,000 to 10,000 ads a day, how can brands stand out from a particularly packed crowd and build customer loyalty? When Facebook seems to know about conversations you've had earlier in the day or when Netflix knows exactly what kind of film you'd be in the mood for tonight, you might feel a bit like Big Brother is watching you. In reality, these are clever examples of brands that have taken the time to invest in personalized content in order to acutely and intelligently create a relationship with their customers. Personalized content is a way of tailoring digital content to an individual through the use of data that a company has gathered about them.


AI in healthcare: Pros, cons, and implementation best practices

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Early diagnoses: By analyzing large amounts of data, AI can assist clinicians with making early diagnoses, which is crucial for precision medicine and predictive analysis. This is particularly exciting for fields like oncology, as AI can help screen symptomatic and asymptomatic patients and analyze the risk of cancer recurrence. Personalized medicine: AI can assist with identifying the best treatment options for individual patients based on their genetic and medical data, the systematic analysis of data on prior patient outcomes, and the combined knowledge of thousands of doctors. Virtual care and access to care: Organizations are making more services available to patients on digital platforms. AI-powered virtual assistants and chatbots can provide 24/7 support to patients, answer questions and provide information, and even make some common diagnoses without the need for a doctor.


10 Ways Your Business Should Use AI to Attract Customers

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Artificial intelligence has become an increasingly popular tool for businesses to attract customers. By using AI technology, companies can improve their customer experience and engagement, ultimately leading to increased revenue and brand loyalty. As the business landscape continues to change at an accelerated rate, those companies that understand how AI works and how to use it properly will be able to achieve great levels of success in the future. It is no surprise then that business owners are taking full advantage of what AI has to offer today. Here are some ways your business should be using AI to attract customers right now.


AutoMLP: Automated MLP for Sequential Recommendations

arXiv.org Artificial Intelligence

Sequential recommender systems aim to predict users' next interested item given their historical interactions. However, a long-standing issue is how to distinguish between users' long/short-term interests, which may be heterogeneous and contribute differently to the next recommendation. Existing approaches usually set pre-defined short-term interest length by exhaustive search or empirical experience, which is either highly inefficient or yields subpar results. The recent advanced transformer-based models can achieve state-of-the-art performances despite the aforementioned issue, but they have a quadratic computational complexity to the length of the input sequence. To this end, this paper proposes a novel sequential recommender system, AutoMLP, aiming for better modeling users' long/short-term interests from their historical interactions. In addition, we design an automated and adaptive search algorithm for preferable short-term interest length via end-to-end optimization. Through extensive experiments, we show that AutoMLP has competitive performance against state-of-the-art methods, while maintaining linear computational complexity.


Virtual Mouse And Assistant: A Technological Revolution Of Artificial Intelligence

arXiv.org Artificial Intelligence

The purpose of this paper is to enhance the performance of the virtual assistant. So, what exactly is a virtual assistant. Application software, often called virtual assistants, also known as AI assistants or digital assistants, is software that understands natural language voice commands and can perform tasks on your behalf. What does a virtual assistant do. Virtual assistants can complete practically any specific smartphone or PC activity that you can complete on your own, and the list is continually expanding. Virtual assistants typically do an impressive variety of tasks, including scheduling meetings, delivering messages, and monitoring the weather. Previous virtual assistants, like Google Assistant and Cortana, had limits in that they could only perform searches and were not entirely automated. For instance, these engines do not have the ability to forward and rewind the song in order to maintain the control function of the song; they can only have the module to search for songs and play them. Currently, we are working on a project where we are automating Google, YouTube, and many other new things to improve the functionality of this project. Now, in order to simplify the process, we've added a virtual mouse that can only be used for cursor control and clicking. It receives input from the camera, and our index finger acts as the mouse tip, our middle finger as the right click, and so forth.


Semi-supervised Adversarial Learning for Complementary Item Recommendation

arXiv.org Artificial Intelligence

Complementary item recommendations are a ubiquitous feature of modern e-commerce sites. Such recommendations are highly effective when they are based on collaborative signals like co-purchase statistics. In certain online marketplaces, however, e.g., on online auction sites, constantly new items are added to the catalog. In such cases, complementary item recommendations are often based on item side-information due to a lack of interaction data. In this work, we propose a novel approach that can leverage both item side-information and labeled complementary item pairs to generate effective complementary recommendations for cold items, i.e., for items for which no co-purchase statistics yet exist. Given that complementary items typically have to be of a different category than the seed item, we technically maintain a latent space for each item category. Simultaneously, we learn to project distributed item representations into these category spaces to determine suitable recommendations. The main learning process in our architecture utilizes labeled pairs of complementary items. In addition, we adopt ideas from Cycle Generative Adversarial Networks (CycleGAN) to leverage available item information even in case no labeled data exists for a given item and category. Experiments on three e-commerce datasets show that our method is highly effective.


Pinterest algorithms are making it easy for creeps to make boards featuring underage girls

Engadget

NBC News has discovered that Pinterest's recommendation algorithms are making it easier for pedophiles to create boards full of images of underage girls. After an initial search, Pinterest will start suggesting related searches that can easily be misused. The images themselves sometimes receive sexual comments. NBC notes that it didn't find child sexual abuse material (CSAM) during its investigation. However, the people creating the creepy boards sometimes had collections containing porn despite Pinterest's ban on that content.


Meta's newest AI fairness benchmark measures even more granular bias markers

Engadget

As a white man in America with no discernible regional accent, I can simply assume that modern consumer technologies -- virtual assistants like Siri, Alexa or Assistant, and my phones' camera -- will work seamlessly out of the box. I assume this because, well, they do. That's namely because the nerds who design and program these devices overwhelmingly both look and sound just like me -- if even a little whiter. Folks with more melanin in their skin and extra twang on their tongue don't enjoy that same privilege. Tomorrow's chatbots and visual AIs will only serve to exacerbate this bias unless steps are taken today to ensure a benchmark standard of fairness and equitable behavior from these systems.


10 Ways to Use Machine Learning for Marketing in 2023

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Machine learning is a powerful tool for digital marketing that uses data analysis to predict consumer behavior and improve marketing campaigns. Did you know Netflix uses machine learning to personalize its content recommendations, Amazon uses it to suggest products to customers, and Spotify uses it to curate personalized playlists for users? According to a survey by Salesforce, 51% of marketers already use Artificial Intelligence in some form, and another 27% plan to incorporate it into their strategies in the next two years. Machine learning algorithms can help you analyze customer journey, predict trends, and personalize content while saving you time and resources. This article will dive into machine learning and explore how it can revolutionize your digital marketing efforts. Whether you're a seasoned marketer or just starting, the power of machine learning can take your campaigns to the next level.


Evaluating the Robustness of Conversational Recommender Systems by Adversarial Examples

arXiv.org Artificial Intelligence

Conversational recommender systems (CRSs) are improving rapidly, according to the standard recommendation accuracy metrics. However, it is essential to make sure that these systems are robust in interacting with users including regular and malicious users who want to attack the system by feeding the system modified input data. In this paper, we propose an adversarial evaluation scheme including four scenarios in two categories and automatically generate adversarial examples to evaluate the robustness of these systems in the face of different input data. By executing these adversarial examples we can compare the ability of different conversational recommender systems to satisfy the user's preferences. We evaluate three CRSs by the proposed adversarial examples on two datasets. Our results show that none of these systems are robust and reliable to the adversarial examples.