From awesome educational games your kids will love to vacation planning, your Apple TV is good for so much more than just watching TV. Despite the name, Apple's media streamer is good for much more than just binge-watching Westworld. And when you truly push it to its limits, a name like "Apple TV" doesn't do this powerful and multifaceted machine justice. Here are a few of the best insider tips and tricks to navigate your Apple Pizza Ordering-Music Streaming-Remote Controlled Everything-TV. Thanks to Apple TV's integration with Siri, you no longer have to endlessly scrub back and forth through movies and shows to find a specific moment.

Samsung unveiled its Galaxy S8 phone at a glitzy event in Lincoln Center, New York, Wednesday, with the tech giant eager to draw a line under last year's Note 7 fiasco. DJ Koh, president of Samsung's mobile communications business, kicked off Wednesday's event by explaining that the company has "humbly" learned from its mistakes. "This is how new doors are opened," he added. Koh moved quickly to introduce the new Galaxy S8 and S8 phones, adding that the devices are "inspired by dreams of a world where you are always connected to the people you care about." I took a look at the S8 and S8 after the event.

Here are five things in technology that happened this past week and how they affect your business. Alexa, can you order me some room service? Marriott is currently testing Amazon's assistant as well as Apple's Siri to see who works best for its customers. Amazon has already had success in the hospitality market with Wynn hotels installing 5,000 Echos last December. Big brands are taking virtual assistants seriously and building apps to improve customer service.

When Samsung unveiled the Galaxy S8 and S8 to the public last Wednesday, it also introduced its new AI assistant, called Bixby. The Siri rival basked in the spotlight as Samsung officials talked about what makes it stand out and different from other smart assistants during the Unpacked event. Bixby is rumored to come to other devices, but it's hard to imagine how it would be implemented in older devices that do not have the dedicated hardware button found on the new flagship phones. Interestingly, some developers have successfully deployed Bixby on older Galaxy smartphones, most especially on the 1-year-old Galaxy S7. On the Android website XDA-Developers, software developers shared that hey got Bixby working on their Android smartphones with the help of Bixby's Android Package Kit (APK) that was shared by user takerhbk.

Last week, on March 23rd, e-Commerce One To One Monaco revealed the vision of Guillaume Bacuvier, VP Advertising Solutions, EMEA at Google. During the keynote organized by Ingrid Fillon, he explained the technical disruption that will impact Google Search, Retail and eCommerce players in the coming years. The Google device (aka Home Assistant) is the web browser of the future as seen in the picture above. Indeed this new technology is able to act like a human personal assistant upon voice requests. The worldwide Search Engine is challenged to think about innovative ways to become more personalized and accurate in facilitating your life like an assistant would do.

My eye was caught by a headline in the Register, an invaluable online source of tech news and opinion. "Clearance sale shows Apple's iPad is over. This was a quotation from a piece by Volker Weber on the latest product announcements from Apple. "iPad is the biggest news," he wrote, "and it says: the iPad is done. Apple is just refining the components, but there isn't much they can do these days to make yet another super-duper Earth-shattering innovation here."

April Fools' Day is the only "fake news" day that's almost welcome. And one of the longstanding masters of the tech prank, Google, is at it again with a fresh batch of trickery. This year, the jokes are more obviously fake this time around in what appears to be an effort to avoid anyone actually thinking these products actually exist. SEE ALSO: 15 office prank ideas to show your coworkers who's really the boss Nevertheless, some of these products would be kind of cool, despite how wildly impractical they are. Here's the running list of what Google's "rolled out" today so far: Although the name rhymes with the very real Google Home, this imagined Google digital assistant is instead designed to sit outdoors and help you out with all matters related to weekend backyard lounging and the occasional bit of garden work. Delivering information bits about weather, edible plant life and a surprisingly dark array of opinions, Google Gnome is what Google Home would be like if it showed up in an episode of Black Mirror -- helpful, but just a tad too ominous with its robot apocalypse leanings.

It's time to call it: Amazon has conquered the smart home industry. From connected appliance makers and game creators to television networks and even financial institutions, everyone is jumping aboard the Alexa train. But Amazon is eyeing a new domain: your smartphone. And its bid for a presence in phones faces stiff competition from existing assistants. Still, when Huawei announced at CES that it would bring Alexa to its Mate 9 flagship, we were intrigued.

During its Unpacked event, Samsung proudly introduced its Galaxy S8 and Galaxy S8 handsets to the world while also shedding light on the voice service that it will be launching with the devices called Bixby. As expected, the voice assistant will come with support for various Samsung apps. Interestingly, there is now confirmation that third-party apps will also be supported by Siri's rival. On Friday, MobileSyrup reported that some third-party apps that will be supported by Bixby were leaked at Samsung's Canada press briefing. Apparently, an early version of Bixby was showcased at the event and it included a list for all supported apps. The third-party apps that made it to the list were Facebook, CNN, YouTube, Uber, Twitter, LinkedIn and Foursquare.

The landscape of business and shopping is changing! This evolution has been brought about by the onset of e-commerce and advanced artificial intelligence capabilities in hyper-targeting each customer, individually. Starting off as an abstract concept in sci-fi movies, Artificial Intelligence has been consistently making in-roads to our lives. Our fixation with Apple's Siri, Microsoft's Cortona or Amazon's Alexa is only a small example of AI's proliferation in our everyday lives. In the e-commerce ecosystem, Artificial Intelligence, especially machine learning and natural language processing has slowly paved he way for brilliantly segmented and targeted marketing.