The role of artificial intelligence in the E-commerce sector and its scope in future

The landscape of business and shopping is changing! This evolution has been brought about by the onset of e-commerce and advanced artificial intelligence capabilities in hyper-targeting each customer, individually. Starting off as an abstract concept in sci-fi movies, Artificial Intelligence has been consistently making in-roads to our lives. Our fixation with Apple's Siri, Microsoft's Cortona or Amazon's Alexa is only a small example of AI's proliferation in our everyday lives. In the e-commerce ecosystem, Artificial Intelligence, especially machine learning and natural language processing has slowly paved he way for brilliantly segmented and targeted marketing.