A restaurant dinner or a hotel stay may lead to memorable experiences when guests encounter unexpected aspects that also match their interests. For example, an origami-making station in the waiting area of a restaurant may be both surprising and enjoyable for a customer who is passionate about paper crafts. Similarly, an exhibit of 18th century harpsichords would be atypical for a hotel lobby and likely pique the interest of a guest who has a passion for Baroque music. Motivated by this insight, in this paper we introduce the new task of engineering serendipity through recommendations of items with atypical aspects. We describe an LLM-based system pipeline that extracts atypical aspects from item reviews, then estimates and aggregates their user-specific utility in a measure of serendipity potential that is used to rerank a list of items recommended to the user. To facilitate system development and evaluation, we introduce a dataset of Yelp reviews that are manually annotated with atypical aspects and a dataset of artificially generated user profiles, together with crowdsourced annotations of user-aspect utility values. Furthermore, we introduce a custom procedure for dynamic selection of in-context learning examples, which is shown to improve LLM-based judgments of atypicality and utility. Experimental evaluations show that serendipity-based rankings generated by the system are highly correlated with ground truth rankings for which serendipity scores are computed from manual annotations of atypical aspects and their user-dependent utility. Overall, we hope that the new recommendation task and the associated system presented in this paper catalyze further research into recommendation approaches that go beyond accuracy in their pursuit of enhanced user satisfaction. The datasets and the code are made publicly available at https://github.com/ramituncc49er/ATARS .

Modern recommender systems powered by Graph Neural Networks (GNNs) excel at modeling complex user-item interactions, yet increasingly face scenarios requiring selective forgetting of training data. Beyond user requests to remove specific interactions due to privacy concerns or preference changes, regulatory frameworks mandate recommender systems' ability to eliminate the influence of certain user data from models. This recommendation unlearning challenge presents unique difficulties as removing connections within interaction graphs creates ripple effects throughout the model, potentially impacting recommendations for numerous users. Traditional approaches suffer from significant drawbacks: fragmentation methods damage graph structure and diminish performance, while influence function techniques make assumptions that may not hold in complex GNNs, particularly with self-supervised or random architectures. To address these limitations, we propose a novel model-agnostic pre-training paradigm UnlearnRec that prepares systems for efficient unlearning operations. Our Influence Encoder takes unlearning requests together with existing model parameters and directly produces updated parameters of unlearned model with little fine-tuning, avoiding complete retraining while preserving model performance characteristics. Extensive evaluation on public benchmarks demonstrates that our method delivers exceptional unlearning effectiveness while providing more than 10x speedup compared to retraining approaches. We release our method implementation at: https://github.com/HKUDS/UnlearnRec.

Sequential recommendation is a popular paradigm in modern recommender systems. In particular, one challenging problem in this space is cross-domain sequential recommendation (CDSR), which aims to predict future behaviors given user interactions across multiple domains. Existing CDSR frameworks are mostly built on the self-attention transformer and seek to improve by explicitly injecting additional domain-specific components (e.g. domain-aware module blocks). While these additional components help, we argue they overlook the core self-attention module already present in the transformer, a naturally powerful tool to learn correlations among behaviors. In this work, we aim to improve the CDSR performance for simple models from a novel perspective of enhancing the self-attention. Specifically, we introduce a Pareto-optimal self-attention and formulate the cross-domain learning as a multi-objective problem, where we optimize the recommendation task while dynamically minimizing the cross-domain attention scores. Our approach automates knowledge transfer in CDSR (dubbed as AutoCDSR) -- it not only mitigates negative transfer but also encourages complementary knowledge exchange among auxiliary domains. Based on the idea, we further introduce AutoCDSR+, a more performant variant with slight additional cost. Our proposal is easy to implement and works as a plug-and-play module that can be incorporated into existing transformer-based recommenders. Besides flexibility, it is practical to deploy because it brings little extra computational overheads without heavy hyper-parameter tuning. AutoCDSR on average improves Recall@10 for SASRec and Bert4Rec by 9.8% and 16.0% and NDCG@10 by 12.0% and 16.7%, respectively. Code is available at https://github.com/snap-research/AutoCDSR.

The emergence of agentic recommender systems powered by Large Language Models (LLMs) represents a paradigm shift in personalized recommendations, leveraging LLMs' advanced reasoning and role-playing capabilities to enable autonomous, adaptive decision-making. Unlike traditional recommendation approaches, agentic recommender systems can dynamically gather and interpret user-item interactions from complex environments, generating robust recommendation strategies that generalize across diverse scenarios. However, the field currently lacks standardized evaluation protocols to systematically assess these methods. To address this critical gap, we propose: (1) an interactive textual recommendation simulator incorporating rich user and item metadata and three typical evaluation scenarios (classic, evolving-interest, and cold-start recommendation tasks); (2) a unified modular framework for developing and studying agentic recommender systems; and (3) the first comprehensive benchmark comparing 10 classical and agentic recommendation methods. Our findings demonstrate the superiority of agentic systems and establish actionable design guidelines for their core components. The benchmark environment has been rigorously validated through an open challenge and remains publicly available with a continuously maintained leaderboard~\footnote[2]{https://tsinghua-fib-lab.github.io/AgentSocietyChallenge/pages/overview.html}, fostering ongoing community engagement and reproducible research. The benchmark is available at: \hyperlink{https://huggingface.co/datasets/SGJQovo/AgentRecBench}{https://huggingface.co/datasets/SGJQovo/AgentRecBench}.

Popularity bias occurs when popular items are recommended far more frequently than they should be, negatively impacting both user experience and recommendation accuracy. Existing debiasing methods mitigate popularity bias often uniformly across all users and only partially consider the time evolution of users or items. However, users have different levels of preference for item popularity, and this preference is evolving over time. To address these issues, we propose a novel method called CausalEPP (Causal Intervention on Evolving Personal Popularity) for taming recommendation bias, which accounts for the evolving personal popularity of users. Specifically, we first introduce a metric called {Evolving Personal Popularity} to quantify each user's preference for popular items. Then, we design a causal graph that integrates evolving personal popularity into the conformity effect, and apply deconfounded training to mitigate the popularity bias of the causal graph. During inference, we consider the evolution consistency between users and items to achieve a better recommendation. Empirical studies demonstrate that CausalEPP outperforms baseline methods in reducing popularity bias while improving recommendation accuracy.

In this study, we propose a solution based on a multi-agent LLM architecture and a voice user interface (VUI) designed to update the knowledge base of a digital assistant. Its usability is evaluated in comparison to a more traditional graphical content management system (CMS), with a focus on understanding the relationship between user preferences and the complexity of the information being provided. The findings demonstrate that, while the overall usability of the VUI is rated lower than the graphical interface, it is already preferred by users for less complex tasks. Furthermore, the quality of content entered through the VUI is comparable to that achieved with the graphical interface, even for highly complex tasks. Obtained qualitative results suggest that a hybrid interface combining the strengths of both approaches could address the key challenges identified during the experiment, such as reducing cognitive load through graphical feedback while maintaining the intuitive nature of voice-based interactions. This work highlights the potential of conversational interfaces as a viable and effective method for knowledge management in specific business contexts.

Back in June 2024, Microsoft unexpectedly removed the Windows key C keyboard shortcut for launching the Copilot AI assistant in Windows 11 and replaced it with a dedicated Copilot key on newer keyboards. That was followed up with a Copilot voice chat keyboard shortcut and then later with a "Hey Copilot" verbal launch trigger. As of update KB5058502--the optional May patch that released yesterday for Windows 11 23H2--the Windows key C keyboard shortcut has been reinstated. Tap it to launch Copilot in text chat mode or long-press it to launch Copilot in voice chat mode. A similar update will be released for Windows 11 24H2, reports Windows Latest.

Conversational recommender systems proactively query users with relevant "key terms" and leverage the feedback to elicit users' preferences for personalized recommendations. Conversational contextual bandits, a prevalent approach in this domain, aim to optimize preference learning by balancing exploitation and exploration. However, several limitations hinder their effectiveness in real-world scenarios. First, existing algorithms employ key term selection strategies with insufficient exploration, often failing to thoroughly probe users' preferences and resulting in suboptimal preference estimation. Second, current algorithms typically rely on deterministic rules to initiate conversations, causing unnecessary interactions when preferences are well-understood and missed opportunities when preferences are uncertain. To address these limitations, we propose three novel algorithms: CLiSK, CLiME, and CLiSK-ME. CLiSK introduces smoothed key term contexts to enhance exploration in preference learning, CLiME adaptively initiates conversations based on preference uncertainty, and CLiSK-ME integrates both techniques. We theoretically prove that all three algorithms achieve a tighter regret upper bound of $O(\sqrt{dT\log{T}})$ with respect to the time horizon $T$, improving upon existing methods. Additionally, we provide a matching lower bound $Ω(\sqrt{dT})$ for conversational bandits, demonstrating that our algorithms are nearly minimax optimal. Extensive evaluations on both synthetic and real-world datasets show that our approaches achieve at least a 14.6% improvement in cumulative regret.

Current personalized recommender systems predominantly rely on static offline data for algorithm design and evaluation, significantly limiting their ability to capture long-term user preference evolution and social influence dynamics in real-world scenarios. To address this fundamental challenge, we propose a high-fidelity social simulation platform integrating human-like cognitive agents and dynamic social interactions to realistically simulate user behavior evolution under recommendation interventions. Specifically, the system comprises a population of Sim-User Agents, each equipped with a five-layer cognitive architecture that encapsulates key psychological mechanisms, including episodic memory, affective state transitions, adaptive preference learning, and dynamic trust-risk assessments. In particular, we innovatively introduce the Intimacy--Curiosity--Reciprocity--Risk (ICR2) motivational engine grounded in psychological and sociological theories, enabling more realistic user decision-making processes. Furthermore, we construct a multilayer heterogeneous social graph (GGBond Graph) supporting dynamic relational evolution, effectively modeling users' evolving social ties and trust dynamics based on interest similarity, personality alignment, and structural homophily. During system operation, agents autonomously respond to recommendations generated by typical recommender algorithms (e.g., Matrix Factorization, MultVAE, LightGCN), deciding whether to consume, rate, and share content while dynamically updating their internal states and social connections, thereby forming a stable, multi-round feedback loop. This innovative design transcends the limitations of traditional static datasets, providing a controlled, observable environment for evaluating long-term recommender effects.

Recommender systems serve the dual purpose of presenting relevant content to users and helping content creators reach their target audience. The dual nature of these systems naturally influences both users and creators: users' preferences are affected by the items they are recommended, while creators may be incentivized to alter their content to attract more users. We define a model, called user-creator feature dynamics, to capture the dual influence of recommender systems. We prove that a recommender system with dual influence is guaranteed to polarize, causing diversity loss in the system. We then investigate, both theoretically and empirically, approaches for mitigating polarization and promoting diversity in recommender systems.