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 Information Retrieval


Amazon SEO: How to Rank Highly for Amazon Searches

#artificialintelligence

All too often, when we think of SEO, we only think of Google. And of course you want great rankings in the search engines. However, your website isn't the only place on the web where you may be selling your product. If you have a product page on Amazon, you want it to be found by customers just as you would want your site to show up on the first search engine results page (SERP) for your industry keywords. Failure to do Amazon SEO right, just like with regular SEO, will result in less traffic and fewer sales.


How to Use Facebook Page Insights Like an Expert - Search Engine Journal

#artificialintelligence

By now, most business owners and marketers know how important it is to have a Facebook business page. Facebook is a platform that provides an easy way for you and your customers and prospects to interact with each other. But even if you're sharing the right variety of content on your business Facebook page and responding to customer messages and comments in a timely manner, you're still not reaping all the benefits of your page if you don't also take advantage of Facebook Page Insights. This post will explain everything Facebook Page Insights can tell you and how you can use that information. This is a 2-part post where both Facebook Insights in part 1 and Facebook Analytics will be discussed in part 2. Once your business Facebook page has more than 30 fans, it's easy to access your analytics. Just go to your page and look at the top โ€“ you'll find "Insights" between Notifications and Posts.


100 Font Collections by Various Design Purposes โ€“ Eugene Sadko โ€“ Medium

#artificialintelligence

One of the main advantages of Rentafont is Font Search with very detailed font description base, consisting of 12,000 unique keywords and options in English, Russian, Ukrainian. More than 3000 fonts with Latin and Cyrillic are described in this way. This data will be useful in training of designers and artificial intelligence. If you generate a design using algorithms or neural networks, based on parametric creative brief, you will need fonts that are relevant to different activities, technical parameters and features of the target audience. These collections are answers to one keyword search queries.


Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexing?

#artificialintelligence

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. And as I proved, indexing content doesn't always mean crawling JavaScript-generated links. If Google is having problems with JavaScript crawling and indexing, how are Google's smaller competitors dealing with this problem?


Google's exact match close variants expand again: Now include same meaning variations - Search Engine Land

#artificialintelligence

Google's exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has steadily morphed over the past few years. First, the inclusion of plurals, misspellings and other similar variants came in 2014, and then, in 2017, different word order and function words took hold. Now phase three is here. On Thursday, Google announced another change to what are considered close variants of an exact match keyword to include variations that share the same meaning as the keyword, including implied words and paraphrases.


Google now builds its own AMP stories for search - Search Engine Land

#artificialintelligence

Google is now using artificial intelligence to "intelligently construct" AMP stories for search. These new AMP stories appear in knowledge panels in search results for actors, athletes, musicians and other famous people. Google said on Monday, "Starting today with stories about notable people -- like celebrities and athletes -- providing a glimpse into facts and important moments from their lives in a rich, visual format. This format lets you easily tap to the articles for more information and provides a new way to discover content from the web." The issue is, when I try this on mobile Safari or mobile Chrome on my iPhone, the stories do not let you interact with them. They do work when in the Google search app on iOS.


Measuring the quality of popular keyword research tools - Search Engine Land

#artificialintelligence

Ever wondered how the results of some popular keyword research tools stack up against the information Google Search Console provides? This article looks at comparing data from Google Search Console (GSC) search analytics against notable keyword research tools and what you can extract from Google. As a bonus, you can get related searches and people also search data results from Google search results by using the code at the end of this article. This article is not meant to be a scientific analysis, as it only includes data from seven websites. To be sure, we were gathering somewhat comprehensive data: we selected websites from the US and the UK plus different verticals.


How to Make Bomb YouTube Content That's Worth Watching, Rewatching & Sharing

#artificialintelligence

Let's begin by driving this point home-- hard. No matter how awesome you are at search engine optimization (SEO), no matter how large your network is, no matter how much you invest in pay-per-click (PPC) ads, YOUR VIDEO CONTENT IS NOT GOING TO RANK IF NO ONE WANTS TO WATCH IT. If you want to get more subscribers, views and show up in YouTube search, Google's featured snippets or anywhere on the internet-- you have to provide and strategically push relevant, informative, entertaining, bomb-ass content. Your video content should not be about your company. No one cares about your company. They care about themselves-- and you need to care about them, too.


Predicting Destinations by Nearest Neighbor Search on Training Vessel Routes

arXiv.org Machine Learning

The DEBS Grand Challenge 2018 is set in the context of maritime route prediction. Vessel routes are modeled as streams of Automatic Identification System (AIS) data points selected from real-world tracking data. The challenge requires to correctly estimate the destination ports and arrival times of vessel trips, as early as possible. Our proposed solution partitions the training vessel routes by reported destination port and uses a nearest neighbor search to find the training routes that are closer to the query AIS point. Particular improvements have been included as well, such as a way to avoid changing the predicted ports frequently within one query route and automating the parameters tuning by the use of a genetic algorithm. This leads to significant improvements on the final score.


Reuse and Adaptation for Entity Resolution through Transfer Learning

arXiv.org Machine Learning

Entity resolution (ER) is one of the fundamental problems in data integration, where machine learning (ML) based classifiers often provide the state-of-the-art results. Considerable human effort goes into feature engineering and training data creation. In this paper, we investigate a new problem: Given a dataset D_T for ER with limited or no training data, is it possible to train a good ML classifier on D_T by reusing and adapting the training data of dataset D_S from same or related domain? Our major contributions include (1) a distributed representation based approach to encode each tuple from diverse datasets into a standard feature space; (2) identification of common scenarios where the reuse of training data can be beneficial; and (3) five algorithms for handling each of the aforementioned scenarios. We have performed comprehensive experiments on 12 datasets from 5 different domains (publications, movies, songs, restaurants, and books). Our experiments show that our algorithms provide significant benefits such as providing superior performance for a fixed training data size.