Information Retrieval
4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Then there is a lot you can learn from your competitors' digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. "If you want to achieve success, all you need to do is find a way to model those who have already succeeded" – Tony Robbins It's not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results. In this post, I'm going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors' strategies. Then identify gaps and opportunities that you can capitalize on for creating and developing successful digital marketing campaigns.
The case for network-accelerated query processing
Datastores continue to advance on a number of fronts. Some of those that come to mind are adapting to faster networks (e.g. 'FARM: Fast Remote Memory') and persistent memory (see e.g. 'Let's talk about storage and recovery methods for non-volatile memory database systems'), deeply integrating approximate query processing (e.g. Today's paper gives us an exciting look at the untapped potential for network-accelerated query processing.
Artificial Intelligence and the Future of Search Engines
It was not long ago thatArtificial Intelligence (AI) was only in the realm of science fiction. Today, it has become a reality and is only growing more prominent in many different industries every day. This includes the internet as AI in search engine technology has been around for a few years. The algorithms used to rank pages have been affected considerably by AI already and that trend will continue into the foreseeable future. How Popular Search Engines Will Evolve in the AI Process Currently, Google's RankBrain, an AI process used help set search engine rankings, is having a major impact which is only expected to expand.
Staff Machine Learning Engineer, Search Sciences
As one of the key members on the Demand Intelligence team that is part of AI group, you'll take ownership of the design and implementation of Course Hero's consumer-facing search. The key objective of the AI Group is to build a Semantic Knowledge Graph at Course Hero in order to help personalize bespoke learning experiences for students and help educators create unique course content. The charter for the Demand Intelligence team is to focus on delivering value to students and educators by enabling search intelligence and demand-side data products. This team will be building a Semantic Search engine using NLP and ML driven search mechanisms for the long-tail distribution and consumption of our document corpus. This also includes building user cohorts, an inference engine to infer intent, behavior, usage, trends, and economic demand curves powering content discovery and recommendations, pricing, and other applied data science initiatives.
China Appears To Block Microsoft's Bing Search Engine
This is a visualization of global internet attacks, seen during the 4th China Internet Security Conference in Beijing. Microsoft's Bing search engine is no longer accessible in China, the company reports. This is a visualization of global internet attacks, seen during the 4th China Internet Security Conference in Beijing. Microsoft's Bing search engine is no longer accessible in China, the company reports. The Microsoft search engine, Bing, appears to have been blocked in China since Wednesday.
Machine vs. man: What really matters for SEO success - Search Engine Land
Gone are the days of low-quality ghostwriting as a means of rapidly producing new blog articles for the sake of "content freshness." Additionally, SEOs can no longer rely upon re-purposing information otherwise found online (especially without citing one's sources) as an effective and sustainable content strategy. To succeed in this new landscape, SEOs must learn how Google has changed the rules regarding content quality and authority and what steps website owners must take to ensure they're seen as trustworthy. As Director of SEO for Path Interactive, Lily Ray has spent months studying the changes and understanding the impacts the updates around authority have had on client sites. She'll be sharing her insights, as well as offering tips for surviving and thriving in this new era of search quality at SMX West in San Jose on January 30th. I asked Lily to describe what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranking environment.
Google Expands Access to 15-Second Non-Skippable Video Ads - Search Engine Journal
Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads and Display and Video 360. Recognizing that advertisers should have access to the full range of creative options regardless of how they buy – whether in advance via reservation or in the Google Ads auction." The ads will be displayed across YouTube and Google video ad partners.
7 Insider Tips to Get More Traffic From Search Engines
Let's face it – generating traffic from search engines is hard work. It is much easier to buy traffic. But we all know that organic traffic converts better so this is usually the primary goal for online marketers. So, naturally, everybody's question is: how to improve SEO ranking for your website? I've put together 7 helpful tips to do exactly that, let's take a look at them one by one.
Learning Sublinear-Time Indexing for Nearest Neighbor Search
Dong, Yihe, Indyk, Piotr, Razenshteyn, Ilya, Wagner, Tal
Most of the efficient sublinear-time indexing algorithms for the high-dimensional nearest neighbor search problem (NNS) are based on space partitions of the ambient space $\mathbb{R}^d$. Inspired by recent theoretical work on NNS for general metric spaces [Andoni, Naor, Nikolov, Razenshteyn, Waingarten STOC 2018, FOCS 2018], we develop a new framework for constructing such partitions that reduces the problem to balanced graph partitioning followed by supervised classification. We instantiate this general approach with the KaHIP graph partitioner [Sanders, Schulz SEA 2013] and neural networks, respectively, to obtain a new partitioning procedure called Neural Locality-Sensitive Hashing (Neural LSH). On several standard benchmarks for NNS, our experiments show that the partitions found by Neural LSH consistently outperform partitions found by quantization- and tree-based methods.
Microsoft's Bing search engine goes offline in China, raising fears it was 'walled off'
BEIJING - The Microsoft-run search engine Bing was unavailable in mainland China late Wednesday, raising concerns among some social media users that it could be the latest foreign website to be blocked by censors. It is not clear whether Bing has joined China's long list of prohibited websites or if its China service is experiencing technical difficulties. Facebook, Twitter and a host of Western media websites are blocked in China. While its rival Google shut down its search engine in China in 2010, Bing has continued to operate in the country along with Microsoft-owned Skype. On Weibo, China's Twitter-like social media site, people complained about the lack of access, with some speculating that Bing too had been "walled off.