The consumer sentiment analysis of this one's pretty easy, but will they be compensated? When a person feels sufficiently wronged to lodge a complaint with the Consumer Financial Protection Bureau (CFPB), there's likely to be some negative sentiment involved. But is there a connection between the language they use and the likelihood they will be compensated by the offending company? At the upcoming Sentiment Analysis Symposium, I will discuss how machine learning and rule-based sentiment analysis can support each other in a complementary analysis, and produce actionable information from large amounts of free form text. In this case, machine learning and sentiment analysis could improve and evolve the CFPB's ability to assess consumer complaints.

Cognovi Labs is a new analytics startup that relies on Twitris, a Wright State University-developed tool that claims to be able to take a sample of social media chatter about a specific topic and deduce real-time, large-scale, automated sentiment about the specific topic they are researching. As a real-world example of the tool's capability, the Cognovi Labs research team -- led by Wright State University researcher (and Cognovi Labs inventor) Dr. Amit Sheth -- analyzed Twitter chatter leading up to the Great Britain/European Union Membership Referendum (Brexit) on June 23. The team was able to predict some six hours before the news broke that the polls leaning toward the "remain" camp were incorrect. This was predicted by running Twitter chatter through the Cognovi Labs Twitris tool. The machine learning tool leverages Cognovi Labs' semantic intellectual property to be able to automate and extract aggregate meaning from social media chatter (including slang) in new, more precise ways.

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BOSTON, June 30, 2016 (GLOBE NEWSWIRE) -- indico, an innovator in the machine learning and artificial intelligence space, will make a presentation on deep learning at the Sentiment Analysis Symposium, which takes place in New York, July 12th. Dr. Daniel Kuster, a researcher at indico, will focus on the differences between deep learning and traditional machine learning approaches, and how the advantages of deep learning can be exploited to quickly gain new insights about what people say online, and how they say it. The presentation will take place at Fordham University's Lincoln Center Campus in New York City. Machine learning is becoming the tool of choice for analyzing text and image data. While traditional text processing solutions rely on the ability of experts to encode domain knowledge, machine learning models learn directly from the data.

Sentiment analysis is already an important component of many brands' social media strategies, but it can often be limited to basic interpretations of whether a conversation is positive, negative or neutral. At the Cannes Lions international advertising festival in June, data visualization technology provider Buzz Radar conducted an experiment that took sentiment analysis further, diving deeper into different types of emotional nuances. Patrick Charlton, director and co-founder of Buzz Radar, spoke to eMarketer's Maria Minsker just before the festival about what the company hoped to learn from the project. Patrick Charlton: Burberry has used our Command Center platform to look at conversations on social media surrounding their campaigns. We pull in every single mention of Burberry from conversations about London Fashion Week, for example, and analyze the sentiment.

It's something we've been thinking about over at Technical.ly Brooklyn HQ for a bit and it's come up in the news recently a few times, most notably last month with the Facebook Trending Topic Imbroglio of 2016. In the end, the big deal was that people thought that the trending topics that show up on the sidebar on Facebook were value-neutral and reflected only what people were talking about on FB. Well, turns out, no, people have an editorial role, too, and there were serious claims of liberal bias. But to take a step back, liberal bias, sensational bias, or otherwise, maybe we shouldn't have expected that the stories on Facebook or machine-generated content to be some magical, neutral, mechanical thing, anyway.

For a more technical explanation, this and this article can be read. Here you can find a good explanation as well as a list of the mostly used Kernel functions.

Sentiment analysis is a useful service for just about any business. It is always valuable to know whether your customers are saying positive or negative things about you. This gives you more flexibility to start with their sample and then tweak it to your needs. Then you would deploy it yourself and call it yourself.

AI and Machine Learning have emerged as a central aspect of analytics which is applied to multiple domains. AI and Machine Learning, Pattern classifiers and natural language processing (NLP) underpin Sentiment Analysis (SA); SA is a technology that makes rapid assessment of the sentiments expressed in news releases as well as other media sources such as Twitter and blogs. This conference addresses and explains how to extract sentiment from these multiple sources of information and showcases the advances that have taken place in the field of financial innovation. This conference builds on the findings of the six previous highly-regarded conferences on this topic. It highlights the recent developments in the application of AI and machine learning to trading strategies including automatic and algorithmic trading, quantitative fund management.

Emotion isn't a new frontier in business, of course; sentiment analysis and emotional branding have been in practice long before they were formalized. Focus groups date at least as far back as World War II and Mad Men fans will likely recall Draper's tryst with consumer-research (and consultant Faye Miller…) And, of course, as the 20th century progressed, technology joined customer insight's analog tool sets. But it's only more recently that tech-powered emotional analytics have really stepped into the spotlight.