Gigaom Tech Goes Emo

Emotion isn't a new frontier in business, of course; sentiment analysis and emotional branding have been in practice long before they were formalized. Focus groups date at least as far back as World War II and Mad Men fans will likely recall Draper's tryst with consumer-research (and consultant Faye Miller…) And, of course, as the 20th century progressed, technology joined customer insight's analog tool sets. But it's only more recently that tech-powered emotional analytics have really stepped into the spotlight.