They are the APAC and Australian leaders of some of the largest, or fastest rising marketing tech, adtech and ecommerce companies. And they are passionate about helping their clients understand their own consumers using data analytics. So we figured it was time to turn the lens around. We used IBM's Personality Insight services in the Watson Developer Cloud to tell us a little bit about the personality of each of the following executives; Karen Stocks from Twitter, Ben Sharp from AdRoll, Liam Walsh from Amobee, Jodie Sangster from ADMA, Paul Robson from Adobe, Derek Laney from Salesforce, Paul Cross from Oracle, Matt Barrie from Freelancer and Ruslan Kogan from Kogan. Given their commitment to the cause of data-driven marketing we are sure they won't mind at bit.

Yes, you read that right: an actual artificial intelligence created the advertisement for a movie about terrifying AI. To create the film, the company used experimental Watson APIs and machine learning techniques to comb through hundreds of movie trailers for horror and thrillers. "Let's send Watson to film school," as John Smith, an IBM fellow who helped work on the project, explained. The team behind Watson helped the AI learn how movie trailers work, and then analyzed every scene in the human-made movie to pick the best ones for the trailer. The AI was able to detect which of the movie scenes were cheerful and uplifting, versus which ones were sad or scary.

Operational security is a top priority when selecting IoT platforms and we're proud to say that Watson IoT Platform regularly proves its mettle in meeting and exceeding the exacting security expectations of IoT innovators. We've blogged before about the robust security standards supported by Watson IoT Platform. These complement the use of open standard secure communications protocols, such as TLS v1.2, that ensure IoT device interactions are authenticated and encrypted. So, with robust operational platform security in place, how can you configure and manage a security environment appropriate for your device, application and user requirements? Watson IoT Platform now offers configuration and management of Roles which enable controls to be defined for Users, Applications and Gateways.

After months of physician-failed diagnosis, a super computer steps in and saves the life of a female patient from Japan, suffering from leukemia. IBM Watson Health has committed to developing a partnership between humanity and technology with the goal of transforming global health. With the ability to read 40 million documents in 15 seconds, IBM's Watson –super computer powered with artificial intelligence- studied the patient's medical records for ten minutes and was able to compare her type of cancer against 20 million oncological records, according to International Business Times. Physicians in Japan decided to try out IBM's Watson on patients after all other treatment options had failed. The Watson revealed that the patient's condition was another form of leukemia and required a different treatment from the one originally prescribed.

IBM Watson can add yet another skill to its resume: the ability to make movie trailers. Morgan is, after all, a sci-fi flick about a group of scientists who created a humanoid machine that rapidly gained capabilities and went out of control. To train the computer for the task, IBM Research scientists fed it 100 horror movie trailers cut into separate "moments" or scenes. Watson then performed visual, audio and composition analysis on each scene to develop an idea of what people find scary. After that was done, the team fed it all 90 minutes of Morgan to find the right moments to include in the trailer.

IBM's Watson artificial intelligence supercomputer is going to lend its insights to help enhance the fan experience at the U.S. Open Tennis Championships. It will do so via a new cognitive-based concierge feature in the tournament's official mobile app. To enhance the fan experience at the Billie Jean King National Tennis Center, the mobile app will pilot a Watson-enabled discovery tool that allows fans to input natural language questions and receive immediate responses about a range of tournament topics, such as transportation and directions, food and drink options, and on-site services and facilities. Accessible via the cloud, Watson will offer cognitive computing, cloud, and analytics. By tapping into the natural language software from the Watson platform, the A.I.-infused app will enable fans to ask questions in natural language and get the information they need to plan and navigate their tournament experience.

Candida Vitale and the other fellows at MD Anderson's leukemia treatment center had known each other for only a few months, but they already were very tight. The nine of them shared a small office and were always hanging out on weekends. Dr. Tina Cascone demonstrates the Oncology Expert Advisor System powered by IBM Watson at the Thoracic Center at MD Anderson Hospital in Houston. She says the system provides physicians with accurate information to provide personalized cancer treatment. Rumor had it that he had finished med school in two years and had a photographic memory of thousands of journal articles and relevant clinical trials.

Personality Insights extracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactions. The service outputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs. We recommend using Personality Insights with at least 1200 words of input text. The Personality Insights service lends itself to an almost limitless number of potential applications. Businesses can use the detailed personality portraits of individual customers for finer-grained customer segmentation and better-quality lead generation.

This six-part series about IBM Watson will explore how cognitive computing is impacting fields as diverse as finance, education and security. The first topic for dissection is how Watson is empowering doctors globally.

During the British summer, conversations about sport become almost ubiquitous. This year, however, one participant in those conversations was very different: IBM Watson, IBM's cognitive intelligence. The All England Lawn Tennis Club knew that 2016 would feature unusually fierce competition for attention, with the Tour de France and Euro 2016 taking place alongside Wimbledon. More than ever before, social media was going to be a vital tool in directing that conversation, and directing attention to SW19. Wimbledon's "Cognitive Command Centre" – powered by Watson's intelligence running on a hybrid, IBM-managed cloud - scanned social media for emerging news and trends.