Inside the 'brain' of IBM Watson: how 'cognitive computing' is poised to change your life

During the British summer, conversations about sport become almost ubiquitous. This year, however, one participant in those conversations was very different: IBM Watson, IBM's cognitive intelligence. The All England Lawn Tennis Club knew that 2016 would feature unusually fierce competition for attention, with the Tour de France and Euro 2016 taking place alongside Wimbledon. More than ever before, social media was going to be a vital tool in directing that conversation, and directing attention to SW19. Wimbledon's "Cognitive Command Centre" – powered by Watson's intelligence running on a hybrid, IBM-managed cloud - scanned social media for emerging news and trends.