Industry
Shelly looks to raise the bar for smart plugs with its 4th-gen device
PCWorld reports that Shelly's new Plug Gen4 smart plug launches at $19.99 with Matter certification and dual Wi-Fi/Zigbee connectivity. The device offers real-time energy monitoring, safety features, and integrates with Amazon Alexa and Apple Home ecosystems. Advanced users can create custom automations using Shelly's scripting language and JavaScript for tasks like rebooting networking equipment. If you're looking to take your first steps in the smart home space, nothing's easier than deploying a smart plug. Just stick one in an outlet, plug the lamp or small appliance you want to control into it, install a smartphone app, and you're done!
The space billboard that nearly happened
How a 1993 plan to launch ads into space turned into a national freakout. In the 1990s, space was for sale. Breakthroughs, discoveries, and DIY tips sent every weekday. In 1993, Mike Lawson, an aerospace entrepreneur based in Roswell, Georgia, unveiled his vision for a brave new future of advertising: space billboards. This wasn't a half-baked scheme: Lawson had meticulous plans for a proposed 1996 launch: His team of engineers would shoot a package of tightly-wound mylar into orbit about 180 miles above the Earth.
The Download: a controversial proposal to solve climate change, and our future grids
Plus: Australia's social media ban for teens has just come into force. Stardust Solutions believes that it can solve climate change--for a price. The Israel-based geoengineering startup has said it expects nations will soon pay it more than a billion dollars a year to launch specially equipped aircraft into the stratosphere. Once they've reached the necessary altitude, those planes will disperse particles engineered to reflect away enough sunlight to cool down the planet, purportedly without causing environmental side effects. But numerous solar geoengineering researchers are skeptical that Stardust will line up the customers it needs to carry out a global deployment in the next decade. MIT Technology Review Narrated: Is this the electric grid of the future?
What the evolution of tickling tells us about being human
From bonobos and rats to tickling robots, research is finally cracking the secrets of why we're ticklish, and what that reveals about our brains In a grey-walled room in the Dutch city of Nijmegen, a strange activity is underfoot. Wearing a cap covered in sensors and positioning themselves into a chair, a person places their bare feet over two holes in a platform. Beneath this lies a robot, which uses a metal probe to begin to tickle their soles. Here, at Radboud University's Touch and Tickle lab, volunteers are being mercilessly tickled in the name of science. "We can manipulate how strong the stimulation is, how fast and where it is going to be applied on your foot," says Konstantina Kilteni, who runs the lab, of the robot tickling experiment.
'What to buy Dad for Christmas': is retail ready for the AI shopping shift?
With a quarter of people in the UK using AI to find products, marketers must not only appeal to shoppers directly but to AI bots and their opaque decision-making process. With a quarter of people in the UK using AI to find products, marketers must not only appeal to shoppers directly but to AI bots and their opaque decision-making process. 'What to buy Dad for Christmas': is retail ready for the AI shopping shift? Consumer test drive: can AI do your Xmas gift shopping for you? While traditional internet search, social media - especially TikTok and Instagram - and simply wandering a local high street will still be the main routes to presents for most this year, about a quarter of people in the UK are already using AI to find the right products, according to PricewaterhouseCoopers.
Democracies must fight for freedom, Nobel laureate Machado says
Ana Corina Sosa (second from left), receives the Nobel Peace Prize for her mother, Venezuelan opposition leader Maria Corina Machado, from the Chair of the Norwegian Nobel Committee Jorgen Watne Frydnes next to a photo of Machado, in Oslo on Wednesday. OSLO - Democracies must be prepared to fight for freedom in order to survive, Nobel Peace Prize laureate Maria Corina Machado said on Wednesday, in a speech delivered by her daughter during a ceremony Machado could not attend. The Venezuelan opposition leader said that the prize held profound significance, not only for her country but for the world. "It reminds the world that democracy is essential to peace," she said, via her daughter Ana Corina Sosa Machado. "And the most important, the lesson Venezuelans can share with the world, is a lesson forged on a long and difficult path: If we want democracy, we must be prepared to fight for freedom."
McDonald's pulls AI Christmas ad after backlash
McDonald's pulls AI Christmas ad after backlash McDonald's has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash. The 45-second advert was produced with generative AI clips and released publicly on McDonald's Netherlands YouTube channel on 6 December. Viewers on social media denounced the use of AI in the film, with one commenter calling it the most god-awful ad I've seen this year . On 9 December McDonald's Netherlands removed the video, adding in a statement to BBC News that the moment served as an important learning as the company explored the effective use of AI. The advert was created for McDonald's by Dutch company TBWA\Neboko and US production company The Sweetshop.