Shelly looks to raise the bar for smart plugs with its 4th-gen device

PCWorld reports that Shelly's new Plug Gen4 smart plug launches at $19.99 with Matter certification and dual Wi-Fi/Zigbee connectivity. The device offers real-time energy monitoring, safety features, and integrates with Amazon Alexa and Apple Home ecosystems. Advanced users can create custom automations using Shelly's scripting language and JavaScript for tasks like rebooting networking equipment. If you're looking to take your first steps in the smart home space, nothing's easier than deploying a smart plug. Just stick one in an outlet, plug the lamp or small appliance you want to control into it, install a smartphone app, and you're done!