The phrase "artificial intelligence" in pop culture often conjures up dystopian images such as the sentient computer Hal 9000 from the 1968 film "2001: A Space Odyssey" that killed people for its self preservation; or the cyborg assassin with a metal endoskeleton in director James Cameron's "The Terminator." In recent years, our fascination with the potential of AI has taken a more starry-eyed turn, as shown in the 2013 sci-fi drama "Her," where the main character falls in love with a virtual assistant. In reality, artificial intelligence (AI) technology is quickly permeating every aspect of our lives. From Amazon's voice-activated Alexa to writing technology that helps managers craft job postings, AI is in our hearts, homes and workplaces. And it's only going to become a bigger part of our lives: Experts call the rise of AI the driving force behind the fourth industrial revolution. On a recent afternoon at the NVIDIA robotics research lab in Seattle's University District, researchers use a simulated kitchen to test robots' ability to perform simple tasks such as grabbing objects.

During NYFW last week, Rag & Bone returned to the runway after a three-year break and, true to form, brought a technology twist to its show. The brand partnered with Microsoft to bring a giant robotic arm to its runway show, which captured 360-degree angles of the models and performers, and presented it to the audience in real-time on screens in the amphitheater. It used cutting-edge technology, but its incorporation served more as a marketing tactic for Rag & Bone -- and it's a strategy the brand has come to rely on. To debut the brand's Fall 2019 collection, Rag & Bone opted out of a runway show and instead hosted a dinner experience called "A Last Supper," where it used AI to capture guests in attendance on video. Though these stunts work to grab attention, where robotics is making an impact in fashion is behind the scenes. For example, many brands are currently using robotics to cut down fulfillment times in warehouses and speed up manufacturing, using robots to cut and sew fabrics at a faster-than-ever pace.

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With the emergence of more informed and tech-savvy consumer base, retailers are increasingly replacing the traditional mass-market approach with targeted strategies formed using insights driven from consumer data, said a report. According to a Deloitte India report, a trend called'Tribetailing' is picking pace, especially in the luxury segment in the country. This trend allows retailers to use artificial intelligence (AI), machine learning, and social media analytics to gain information about consumers' shopping history, behaviour, preferences, and online activities. This information, it said, is helping retailers to group consumers in categories and come up with bespoke solutions, and devise personalised marketing and promotional programmes such as membership and loyalty programmes and discounts to target niche consumer segments. "Consumer trends in India are evolving at a rapid pace with the advent of technology and with that the Indian consumer has evolved from a reactive entity to a proactive seeker of products and personalised experiences. This change needs retail brands to change the language of their engagement as the consumer now takes the driver's seat unlike brands telling the story to him/her," said Anil Talreja, partner, Deloitte India.

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Inc. defended the privacy features of its Alexa digital assistant -- and introduced some new tools to reassure users – following months of debate about the practices of the technology giant and its largest competitors. The company plans to roll out a feature that lets users of the Alexa voice-based assistant automatically delete their verbal recordings regularly, on a rolling three-month and 18-month basis. Previously, Alexa users had to manually delete their stored voice recordings on a companion website. "We care about this," Dave Limp, the leader of Amazon's devices and services business, said of privacy during a press event at the company's headquarters in Seattle. "Privacy is absolutely foundational to everything that we do in and around Alexa."

Artificial Intelligence is real and it is here. But successfully putting AI into action isn't exactly a walk in the park -- it requires a fundamental rethinking of the business. The pressure is on -- 53 percent of executives responding to a recent survey said their industry has "already experienced disruption" due to AI. An example that applies to potential AI-driven disruption in the retail sector is Amazon's Go store in Seattle, which employs AI to operate with no checkout clerks or lines -- purchases are tracked as shoppers remove items from the shelves. Along with signaling disruption, a recent survey of 1,000 business and IT leaders commissioned by Infosys which finds AI -- as we know it today -- has moved beyond the experimentation stage, and is delivering real benefits.

Microsoft is doubling down on retail, and it wants to be the first place companies turn to beef up their tech offerings to compete with Amazon. Today, Microsoft unveiled several new retail- and logistic-centric tools from Dynamics 365, the company's enterprise resource planning and customer relationship management offering. The new capabilities focus on helping retailers connect their in-store and digital experiences and using technology to gain new insights for the business. In addition to the retail tools, Microsoft unveiled Dynamics 365 tools for automating customer service and using IoT sensors to predict maintenance needs for manufacturing equipment before something goes wrong. Microsoft has made retail an important pillar of its business in recent years as technology in the industry has evolved and companies look for an edge against Amazon.

Artificial intelligence in marketing is part of a long list of traditional departments being shaken up by technology, in this case, AI. Technology is not only disrupting entire industries, but it is also changing the dynamics of departments. Think about how radical the change has been in advertising and marketing, portrayed in the 1960s by the hit TV show, Mad Men, compared to today, for example. The landscape has shifted from the physical to the digital and marketing, like many other disciplines, has had to adapt to this shift; reaching customers via different platforms with different means. The message has also changed and in today's world, personalisation is king.

Amazon.com Inc. AMZN -1.50% is the latest example of a large employer committing to help its workers gain new skills. The online retailer said Thursday it plans to spend $700 million over about six years to retrain a third of its U.S. workforce as automation, machine learning and other technology upends the way many of its employees do their jobs. Companies as varied as AT&T Inc., Walmart Inc., WMT -0.11% JPMorgan Chase & Co. and Accenture ACN -0.81% PLC have embarked on efforts to prepare workers for new roles. At a time of historically low unemployment, coupled with rapid digital transformation that requires high-tech job skills, more U.S. companies said they want to help their employees transition to new positions--and they have their bottom line squarely in focus. Many have concluded that they must coach existing staff to take on different types of work, or face a dire talent shortage, said Ryan Carson, founder and chief executive of Treehouse, a firm that pairs tech apprentices, often from underrepresented groups, with employers and helps train them.