Apple has once again summoned the media to its Cupertino, California headquarters. Monday's festivities are expected to be a star-studded sneak peak of a new $9.99 monthly entertainment subscription service, offering series and movies from the likes of Steven Spielberg, Oprah Winfrey and Brie Larson. The place to find the service is expected to be on the Apple TV app, which is available for the set-top box and on iOS devices like the iPhone and iPad. Reporters are eager to hear how Apple plans on expanding its base to TVs and other set-top boxes like Roku and Amazon Fire TV Stick. Additionally, Apple is expected to unveil a "Netflix of magazines," that will offer publications like the Wall Street Journal and People for $9.99 monthly.

You know, the first one you see when you turn on the Apple TV set-top box, which alerts you to the latest movies available for rent, TV shows to purchase and the like? Apple sees a bigger future for the app, as a launchpad for a new entertainment service, and a place where folks can subscribe to other subscription services, like HBO and Showtime. This week the company unveiled a new line of iMac computers and iPads, as well as an update to its popular AirPods bluetooth earbuds, to clear the deck and get all the focus on entertainment. Is Apple about to challenge the leaders in streaming? Monday, Apple is expected to sneak peek a new $9.99 monthly entertainment subscription service, offering series and movies from the likes of Steven Spielberg, Oprah Winfrey and Brie Larson.

Thursday's Google Doodle celebrated the 334th birthday of famed composer Johann Sebastian Bach, with a twist: It was the first Doodle to incorporate machine learning. Users could create a melody, then the Doodle would automatically generate custom harmonies to produce a full composition in Bach's style. It was delightful for many Google users, but it also stepped into a controversy that has been brewing in musical circles for years. Google says in its "Behind the Doodle" video that it chose Bach's music as the subject of the first A.I. Doodle because he had a characteristic style and composed with a set of musical rules in mind. This formulaic quality made his work an ideal subject for a machine-learning algorithm to train on.

It's no longer unusual to see big-name actors in video game roles – and usually it works out fine. Ellen Page in Beyond: Two Souls, Kristen Bell in Assassin's Creed and Charles Dance in Witcher 3 were all perfectly cast, bringing their talent and star quality to fitting roles, and featured prominently in those games' promotion. But sometimes, famous faces pop up in video games where you're not expecting them, whether it's someone at the start of their career who later turns into a huge star, or an ageing legend looking for a quick buck. Here are some of our favourite improbable appearances. Malek is typically convincing as sinister dudebro Josh Washington, one of eight teenagers (including Heroes' Hayden Panettiere) getting bumped off in a secluded cabin. Sadly we're unlikely to see the Oscar recipient gracing the forthcoming sequel.

Apple is planning a "special event" on 25 March, where the tech giant is widely expected to unveil a new video streaming service to potentially rival Netflix. Taking place at the Steve Jobs Theatre at the company's headquarters in Cupertino, California, an invitation for the event included the phrase "it's showtime" in an apparent reference to a new film and video platform, though no official details have yet been revealed. There have nonetheless been a slew of leaks and rumours that usually come with major Apple events. Other potential announcements are thought to include a paid-for news subscription service. We'll tell you what's true.

Facebook said on Wednesday night that its artificial intelligence systems failed to automatically detect the New Zealand mosque shooting video. A senior executive at the social media giant responded in a blog post to criticism that it didn't act quickly enough to take down the gunman's livestream video of his attack in Christchurch that left 50 people dead, allowing it to spread rapidly online. Facebook's vice president of integrity, Guy Rosen, said "this particular video did not trigger our automatic detection systems." "AI has made massive progress over the years and in many areas, which has enabled us to proactively detect the vast majority of the content we remove," Rosen said. One reason is because artificial intelligence systems are trained with large volumes of similar content, but in this case there was not enough because such attacks are rare.

To celebrate the German composer's March 21, 1685 birthday, Doodle lets users compose a melody in Bach's style. The interactive Doodle is the product of collaboration between Google's Magenta – which helps people make their own music and art through machine learning – and Google's PAIR – which makes the tools that allow machine-learning to be accessed by everyone. A machine-learning model called Coconet made it all possible. Developed by Google, Coconet was trained on 306 of Bach's chorale harmonizations. "His chorales always have four voices: each carries their own melodic line, creating a rich harmonic progression when played together," writes Google.

Walking around without being constantly identified by AI could soon be a thing of the past, legal experts have warned. The use of facial recognition software could signal the end of civil liberties if the law doesn't change as quickly as advancements in technology, they say. Software already being trialled around the world could soon be adopted by companies and governments to constantly track you wherever you go. Shop owners are already using facial recognition to track shoplifters and could soon be sharing information across a broad network of databases, potentially globally. Previous research has found that the technology isn't always accurate, mistakenly identifying women and individuals with darker shades of skin as the wrong people.

The co-founder of MoviePass has developed a new idea to get people to the theater. Called PreShow, users would be able to earn free movie tickets if they agree to watch advertisements for blocks of time between 15 and 20 minutes. There's also another, creepier, twist to the proposed app: It will only unlock with facial recognition and it also tracks your gaze using facial recognition technology to make sure you're actually watching the ads, according to CNET. A MoviePass co-founder has developed a new idea to get people to the theater. PreShow is being developed by MoviePass co-founder Stacy Spikes, who stepped down as CEO of the beleaguered ticketing company in 2016.

I've heard that my generation spends about 10 hours online per day. If I'm being honest, that sounds a little conservative to me. When are you not online? Aside from face-to-face social interaction (say, coffee with a friend) or activities that force attention (the movies; gigs) I can't think of a time when I wouldn't at least be passively scrolling or using my phone in some capacity. I recently bought a pop socket – a small device that allows you to grip your phone better – so that it's easier for me to hold while moving.