Apple is ready for its Hollywood closeup, but will consumers bite?

You know, the first one you see when you turn on the Apple TV set-top box, which alerts you to the latest movies available for rent, TV shows to purchase and the like? Apple sees a bigger future for the app, as a launchpad for a new entertainment service, and a place where folks can subscribe to other subscription services, like HBO and Showtime. This week the company unveiled a new line of iMac computers and iPads, as well as an update to its popular AirPods bluetooth earbuds, to clear the deck and get all the focus on entertainment. Is Apple about to challenge the leaders in streaming? Monday, Apple is expected to sneak peek a new $9.99 monthly entertainment subscription service, offering series and movies from the likes of Steven Spielberg, Oprah Winfrey and Brie Larson.