Artificial intelligence start-up Wyzerr announced today the launch of an online platform to create feedback surveys that feel like games. The surveys, which the company calls "Smart Forms," can capture up to 25 questions in under 60 seconds. Wyzerr's Smart Forms were developed based on playful design principals and rules of engagement. Wyzerr spent the past 2 years piloting their gammified surveys with large enterprises like Walmart, Unilever, and Volkswagen. The key learnings from those pilots served as the inspiration for the company's new online Smart Form builder, which guides customers in creating effective feedback campaigns.

Most of the research and application of artificial intelligence (AI) in the retail space have been completely consumer-focused. The most popular AI-related question retail executives seem to ask themselves is "How do we use AI to enhance our customer experience?" That may be why the current applications of AI in retail are things like product recommendations, custom marketing messages, or out-of-stock management systems. These are all variables that affect a customers' shopping experience. While that's great, there is a bigger opportunity in the retail space to develop artificial intelligence to perform the tedious and time-consuming tasks that retail executives do every day. It is still technically consumer-focused AI, however, the application is different.