State-of-the-art text-to-image models generate photorealistic images at an unprecedented speed. This work focuses on models that operate in a bitwise autoregressive manner over a discrete set of tokens that is practically infinite in size. However, their impressive generative power comes with a growing risk: as their outputs increasingly populate the Internet, they are likely to be scraped and reused as training data-potentially by the very same models. This phenomenon has been shown to lead to model collapse, where repeated training on generated content, especially from the models' own previous versions, causes a gradual degradation in performance. A promising mitigation strategy is watermarking, which embeds human-imperceptible yet detectable signals into generated images-enabling the identification of generated content. In this work, we introduce BitMark, a robust bitwise watermarking framework. Our method embeds a watermark directly at the bit level of the token stream during the image generation process. Our bitwise watermark subtly influences the bits to preserve visual fidelity and generation speed while remaining robust against a spectrum of removal techniques. Furthermore, it exhibits high radioactivity, i.e., when watermarked generated images are used to train another image generative model, this second model's outputs will also carry the watermark. The radioactive traces remain detectable even when only fine-tuning diffusion or image autoregressive models on images watermarked with our BitMark. Overall, our approach provides a principled step toward preventing model collapse in image generative models by enabling reliable detection of generated outputs. The code is available at https://github.com/sprintml/BitMark.

Recent fine-tuning techniques for diffusion models enable them to reproduce specific image sets, such as particular faces or artistic styles, but also introduce copyright and security risks. Dataset watermarking has been proposed to ensure traceability by embedding imperceptible watermarks into training images, which remain detectable in outputs even after fine-tuning. However, current methods lack a unified evaluation framework. To address this, this paper establishes a general threat model and introduces a comprehensive evaluation framework encompassing Universality, Transmissibility, and Robustness. Experiments show that existing methods perform well in universality and transmissibility, and exhibit some robustness against common image processing operations, yet still fall short under real-world threat scenarios. To reveal these vulnerabilities, the paper further proposes a practical watermark removal method that fully eliminates dataset watermarks without affecting fine-tuning, highlighting a key challenge for future research.

Our code is publicly available here.

Watermarking images is critical for tracking image provenance and proving ownership.

Recent years have seen a surge in interest in digital content watermarking techniques, driven by the proliferation of generative models and increased legal pressure. With an ever-growing percentage of AI-generated content available online, watermarking plays an increasingly important role in ensuring content authenticity and attribution at scale. There have been many works assessing the robustness of watermarking to removal attacks, yet, watermark forging, the scenario when a watermark is stolen from genuine content and applied to malicious content, remains underexplored. In this work, we investigate watermark forging in the context of widely used post-hoc image watermarking. Our contributions are as follows. First, we introduce a preference model to assess whether an image is watermarked. The model is trained using a ranking loss on purely procedurally generated images without any need for real watermarks. Second, we demonstrate the model's capability to remove and forge watermarks by optimizing the input image through backpropagation. This technique requires only a single watermarked image and works without knowledge of the watermarking model, making our attack much simpler and more practical than attacks introduced in related work. Third, we evaluate our proposed method on a variety of post-hoc image watermarking models, demonstrating that our approach can effectively forge watermarks, questioning the security of current watermarking approaches. Our code and further resources are publicly available.

However, existing watermarking methods fall short in robustness against regeneration attacks.