vestorly
Vestorly Adds Features to Emulate Marketers with Deep Learning
Vestorly, an AI-powered content marketing platform, announced the launch of new AI-guided content curation features to emulate marketers more effectively over time and increase engagement rates with consumers. "It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives." "Vestorly can now find patterns among abstract concepts and attempt to represent a given marketer in its content curation," said Vestorly CEO Justin Wisz. "It operates like a marketing assistant, continually taking into account the interests of the intended audience, but also personal traits and objectives." Through an interactive interface for users of all types, Vestorly collects volunteered information from marketers about themselves and their audience.
How Machines Will Free the CMO
Moses led his people from the Pharaoh. William Wallace (or was it Mel Gibson?) helped bring FREEEDOOOOM for the Scots. In the past, you've seen me opine on the necessary destruction of the CMO [Chief Marketing Officer Is The Most Dangerous Title Around] as a standalone c-suiter--often more focused on grand vision and strategy than driving bottom-line results. While some called my report of the traditional CMO's death greatly exaggerated, the rise of the machines may actually provide a stay of execution. Now, I'm not reversing course and saying that the CMO should continue to exist in its present cost-draining ivory tower. Rather, I'm advocating that AI may provide salvation for the CMO by giving them the requisite free time to pursue the necessary bottom-line-moving efforts that make marketing worthwhile and justifiably profitable.