Finding a bra that fits perfectly is a complicated task. Sizing varies wildly by brand and measurement systems aren't the same in every country. Even if you do know your band and cup size (both of which requires you to take several different measurements and do a bit of math), breasts come in all sorts of shapes and sizes that aren't easily worked out by those measurements alone. The easiest way around this is to get a professional fitting in a physical store, but that's not always feasible for a lot of people. Wacoal, one of the country's largest intimate apparel brands, has come up with another solution: an AI-powered app that scans your body and then recommends, hopefully, a perfect bra.

The experience of selecting bras is often characterized by awkward fitting experiences and an often uncomfortable product that may not even fit correctly. ThirdLove is a company built to serve this market. ThirdLove took a lean approach to develop their architecture. It's built with the Parse backend. The leveraged Shopify to build the site.