Wacoal's AI-powered myBraFit app scans your body to give you sizing advice

Finding a bra that fits perfectly is a complicated task. Sizing varies wildly by brand and measurement systems aren't the same in every country. Even if you do know your band and cup size (both of which requires you to take several different measurements and do a bit of math), breasts come in all sorts of shapes and sizes that aren't easily worked out by those measurements alone. The easiest way around this is to get a professional fitting in a physical store, but that's not always feasible for a lot of people. Wacoal, one of the country's largest intimate apparel brands, has come up with another solution: an AI-powered app that scans your body and then recommends, hopefully, a perfect bra.