Large language models (LLMs) are increasingly used across diverse cultural contexts, making accurate cultural understanding essential. Prior evaluations have mostly focused on output-level performance, obscuring the factors that drive differences in responses, while studies using circuit analysis have covered few languages and rarely focused on culture. In this work, we trace LLMs' internal cultural understanding mechanisms by measuring activation path overlaps when answering semantically equivalent questions under two conditions: varying the target country while fixing the question language, and varying the question language while fixing the country. We also use same-language country pairs to disentangle language from cultural aspects. Results show that internal paths overlap more for same-language, cross-country questions than for cross-language, same-country questions, indicating strong language-specific patterns. Notably, the South Korea-North Korea pair exhibits low overlap and high variability, showing that linguistic similarity does not guarantee aligned internal representation.

As Large Language Models (LLMs) more deeply integrate into human life across various regions, aligning them with pluralistic cultures is crucial for improving user experience and mitigating cultural conflicts. Existing approaches develop culturally aligned LLMs primarily through fine-tuning with massive carefully curated culture-specific corpora. Nevertheless, inspired by culture theories, we identify two key challenges faced by these datasets: (1) Representativeness: These corpora fail to fully capture the target culture's core characteristics with redundancy, causing computation waste; (2) Distinctiveness: They struggle to distinguish the unique nuances of a given culture from shared patterns across other relevant ones, hindering precise cultural modeling. To handle these challenges, we introduce CAReDiO, a novel cultural data construction framework. Specifically, CAReDiO utilizes powerful LLMs to automatically generate cultural conversation data, where both the queries and responses are further optimized by maximizing representativeness and distinctiveness. Using CAReDiO, we construct a small yet effective dataset, covering five cultures, and compare it with several recent cultural corpora. Extensive experiments demonstrate that our method generates more effective data and enables cultural alignment with as few as 100 training samples, enhancing both performance and efficiency.

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

One challenge in text-to-image (T2I) generation is the inadvertent reflection of culture gaps present in the training data, which signifies the disparity in generated image quality when the cultural elements of the input text are rarely collected in the training set. Although various T2I models have shown impressive but arbitrary examples, there is no benchmark to systematically evaluate a T2I model's ability to generate cross-cultural images. To bridge the gap, we propose a Challenging Cross-Cultural (C3) benchmark with comprehensive evaluation criteria, which can assess how well-suited a model is to a target culture. By analyzing the flawed images generated by the Stable Diffusion model on the C3 benchmark, we find that the model often fails to generate certain cultural objects. Accordingly, we propose a novel multi-modal metric that considers object-text alignment to filter the fine-tuning data in the target culture, which is used to fine-tune a T2I model to improve cross-cultural generation. Experimental results show that our multi-modal metric provides stronger data selection performance on the C3 benchmark than existing metrics, in which the object-text alignment is crucial. We release the benchmark, data, code, and generated images to facilitate future research on culturally diverse T2I generation (https://github.com/longyuewangdcu/C3-Bench).

Detecting offensive language is a challenging task. Generalizing across different cultures and languages becomes even more challenging: besides lexical, syntactic and semantic differences, pragmatic aspects such as cultural norms and sensitivities, which are particularly relevant in this context, vary greatly. In this paper, we target Chinese offensive language detection and aim to investigate the impact of transfer learning using offensive language detection data from different cultural backgrounds, specifically Korean and English. We find that culture-specific biases in what is considered offensive negatively impact the transferability of language models (LMs) and that LMs trained on diverse cultural data are sensitive to different features in Chinese offensive language detection. In a few-shot learning scenario, however, our study shows promising prospects for non-English offensive language detection with limited resources. Our findings highlight the importance of cross-cultural transfer learning in improving offensive language detection and promoting inclusive digital spaces.