Synamedia, the world's largest independent video software provider, announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine. Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack to solve one of the major challenges viewers face: finding content across TV and apps on any screen. Utelly's technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning. By unifying data and using AI to enrich sparse data sets, Utelly provides customers with search and recommendations that enhance viewers' content discovery experiences.

It has come to Netflix's attention (perhaps a long time back) that its subscribers have been sharing their Netflix credentials with their loved ones. As harmless as this may seem on paper, Netflix reports the magnitude of revenue deficits it is experiencing because of this common practice. Netflix is the United States' most popular paid video streaming channel. Globally, 37% of the population that uses the internet is connected to Netflix in one way or the other. Netflix is a behemoth and is known to heavily invest in the production of its original series.

Netflix moochers beware, you may have to start paying for your own account. At a technology event in Las Vegas, a software firm Synamedia unveiled their Orwellian AI system which has been created to track down any account that has been sharing login information with another. The software works by analyzing geolocation data to determine which accounts are logged in at any one time and from where. By doing so they can see who is sharing their credentials and where. It can even decipher your location type like your home, work or if you are accessing from a hotel or vacation location.

Freely sharing Netflix login details with friends and family who live minutes, hours, or days away could become a thing of the past. The company is introducing new artificial intelligence (AI) technology to identify users who share login details with others to avoid paying an additional fee for online entertainment services. "The Netflix service and any content viewed through our service are for your personal and non-commercial use only and may not be shared with individuals beyond your household," Netflix's terms and conditions state on its website. Magid conducted video entertainment survey that found 26 percent of millennials between the ages of 22 and 40, out of a group of 2,000 Americans between the ages of 8 to 64, admit to sharing account passwords for over-the-top (OTT) services such as Netflix, Hulu, and Amazon Prime Video. Day One at #CES2019 was filled with nonstop customer conversations.

Sharing your Netflix password could soon be much harder to get away with. At CES 2019 in Las Vegas, video software provider Synamedia unveiled a creepy new AI-powered system designed to crack down on account sharing. The firm points to recent research from Magid, which found that roughly 26 percent of millennials give out the credentials for video streaming services to other people. Its new software will be able to analyze which users are logged in and where to quickly flag shared accounts. Sharing your Netflix password could soon be much harder to get away with.

If you are someone who watches all the latest Netflix series using your friend's credentials, a new AI tech is here to prevent you from doing so. A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing. The service dubbed Credentials Sharing Insights will keep a check on casual password sharing as well as criminal enterprises who want to mint money by reselling Pay TV login credentials. However, the company wants to focus majorly on those who share their passwords with friends, family members, and roommates out of generosity. In an interview with Variety, Synamedia's CEO said, "The way you secure OTT is evolving."