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Personalized Decision Modeling: Utility Optimization or Textualized-Symbolic Reasoning

Neural Information Processing Systems

Decision-making models for individuals, particularly in high-stakes scenarios like vaccine uptake, often diverge from population optimal predictions. This gap arises from the uniqueness of the individual decision-making process, shaped by numerical attributes (e.g., cost, time) and linguistic influences (e.g., personal preferences and constraints). Developing upon Utility Theory and leveraging the textualreasoning capabilities of Large Language Models (LLMs), this paper proposes an Adaptive Textual-symbolic Human-centric Reasoning framework (ATHENA) to address the optimal information integration. ATHENA uniquely integrates two stages: First, it discovers robust, group-level symbolic utility functions via LLMaugmented symbolic discovery; Second, it implements individual-level semantic adaptation, creating personalized semantic templates guided by the optimal utility to model personalized choices. Validated on real-world travel mode and vaccine choice tasks, ATHENA consistently outperforms utility-based, machine learning, and other LLM-based models, lifting F1 score by at least 6.5% over the strongest cutting-edge models. Further, ablation studies confirm that both stages of ATHENA are critical and complementary, as removing either clearly degrades overall predictive performance. By organically integrating symbolic utility modeling and semantic adaptation, ATHENA provides a new scheme for modeling human-centric decisions. The project page can be found at https://yibozh.github.io/Athena.


Personalized Decision Modeling: Utility Optimization or Textualized-Symbolic Reasoning

arXiv.org Artificial Intelligence

Decision-making models for individuals, particularly in high-stakes scenarios like vaccine uptake, often diverge from population optimal predictions. This gap arises from the uniqueness of the individual decision-making process, shaped by numerical attributes (e.g., cost, time) and linguistic influences (e.g., personal preferences and constraints). Developing upon Utility Theory and leveraging the textual-reasoning capabilities of Large Language Models (LLMs), this paper proposes an Adaptive Textual-symbolic Human-centric Reasoning framework (ATHENA) to address the optimal information integration. ATHENA uniquely integrates two stages: First, it discovers robust, group-level symbolic utility functions via LLM-augmented symbolic discovery; Second, it implements individual-level semantic adaptation, creating personalized semantic templates guided by the optimal utility to model personalized choices. Validated on real-world travel mode and vaccine choice tasks, ATHENA consistently outperforms utility-based, machine learning, and other LLM-based models, lifting F1 score by at least 6.5% over the strongest cutting-edge models. Further, ablation studies confirm that both stages of ATHENA are critical and complementary, as removing either clearly degrades overall predictive performance. By organically integrating symbolic utility modeling and semantic adaptation, ATHENA provides a new scheme for modeling human-centric decisions. The project page can be found at https://yibozh.github.io/Athena.


How to Auto-optimize Prompts for Domain Tasks? Adaptive Prompting and Reasoning through Evolutionary Domain Knowledge Adaptation

arXiv.org Artificial Intelligence

Designing optimal prompts and reasoning processes for large language models (LLMs) on domain-specific tasks is both necessary and challenging in real-world applications. Determining how to integrate domain knowledge, enhance reasoning efficiency, and even provide domain experts with refined knowledge integration hints are particularly crucial yet unresolved tasks. In this research, we propose Evolutionary Graph Optimization for Prompting (EGO-Prompt), an automated framework to designing better prompts, efficient reasoning processes and providing enhanced causal-informed process. EGO-Prompt begins with a general prompt and fault-tolerant initial Semantic Causal Graph (SCG) descriptions, constructed by human experts, which is then automatically refined and optimized to guide LLM reasoning. Recognizing that expert-defined SCGs may be partial or imperfect and that their optimal integration varies across LLMs, EGO-Prompt integrates a novel causal-guided textual gradient process in two steps: first, generating nearly deterministic reasoning guidance from the SCG for each instance, and second, adapting the LLM to effectively utilize the guidance alongside the original input. The iterative optimization algorithm further refines both the SCG and the reasoning mechanism using textual gradients with ground-truth. We tested the framework on real-world public health, transportation and human behavior tasks. EGO-Prompt achieves 7.32%-12.61% higher F1 than cutting-edge methods, and allows small models to reach the performence of larger models at under 20% of the original cost. It also outputs a refined, domain-specific SCG that improves interpretability.


Towards Locally Deployable Fine-Tuned Causal Large Language Models for Mode Choice Behaviour

arXiv.org Artificial Intelligence

This study investigates the adoption of open-access, locally deployable causal large language models (LLMs) for travel mode choice prediction and introduces LiTransMC, the first fine-tuned causal LLM developed for this task. We systematically benchmark eleven open-access LLMs (1-12B parameters) across three stated and revealed preference datasets, testing 396 configurations and generating over 79,000 mode choice decisions. Beyond predictive accuracy, we evaluate models generated reasoning using BERTopic for topic modelling and a novel Explanation Strength Index, providing the first structured analysis of how LLMs articulate decision factors in alignment with behavioural theory. LiTransMC, fine-tuned using parameter efficient and loss masking strategy, achieved a weighted F1 score of 0.6845 and a Jensen-Shannon Divergence of 0.000245, surpassing both untuned local models and larger proprietary systems, including GPT-4o with advanced persona inference and embedding-based loading, while also outperforming classical mode choice methods such as discrete choice models and machine learning classifiers for the same dataset. This dual improvement, i.e., high instant-level accuracy and near-perfect distributional calibration, demonstrates the feasibility of creating specialist, locally deployable LLMs that integrate prediction and interpretability. Through combining structured behavioural prediction with natural language reasoning, this work unlocks the potential for conversational, multi-task transport models capable of supporting agent-based simulations, policy testing, and behavioural insight generation. These findings establish a pathway for transforming general purpose LLMs into specialized and explainable tools for transportation research and policy formulation, while maintaining privacy, reducing cost, and broadening access through local deployment.


Large Language Models for Travel Behavior Prediction

arXiv.org Artificial Intelligence

Travel behavior prediction is a fundamental task in transportation demand management. The conventional methods for travel behavior prediction rely on numerical data to construct mathematical models and calibrate model parameters to represent human preferences. Recent advancement in large language models (LLMs) has shown great reasoning abilities to solve complex problems. In this study, we propose to use LLMs to predict travel behavior with prompt engineering without data-based parameter learning. Specifically, we carefully design our prompts that include 1) task description, 2) travel characteristics, 3) individual attributes, and 4) guides of thinking with domain knowledge, and ask the LLMs to predict an individual's travel behavior and explain the results. We select the travel mode choice task as a case study. Results show that, though no training samples are provided, LLM-based predictions have competitive accuracy and F1-score as canonical supervised learning methods such as multinomial logit, random forest, and neural networks. LLMs can also output reasons that support their prediction. However, though in most of the cases, the output explanations are reasonable, we still observe cases that violate logic or with hallucinations.