CBS's research team is getting a faster read on how viewers respond emotionally to its TV shows -- by using the dispassionate logic of machines. The broadcaster is using the data-analytics platform developed by New York startup Canvs, which uses proprietary artificial-intelligence processing to parse natural-language comments. CBS started using the Canvs Surveys tool to automate the coding of open-ended responses to surveys fielded by its research team starting in the fourth quarter of 2018. It now uses Canvs to process feedback on its entire slate of programming and tentpole events, including viewer response to this month's Super Bowl LIII and Grammy Awards broadcasts. The real power of the AI system is its ability to crunch unstructured data far more efficiently than human researchers can, said Radha Subramanyam, chief research and analytics officer at CBS.

Artificial intelligence (AI)–assisted technologies have been on the rise over the past few years. From virtual personal assistants to video games, smart cars, online customer support, and music or movie recommendations, AI has infiltrated nearly every aspect of consumers' everyday lives. Yes, we can all thank AI for our Netflix addiction. While AI certainly makes consumers' lives easier, it's also working in nearly every industry to help streamline operations. One company that saw significant improvement in its sales thanks to AI was Dole Asia.

In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the margins were better. Enter Albert, an artificial intelligence platform created by AI company Adgorithms that hopes to reinvent how digital media planning and buying is done. The brand used Albert for a full digital campaign that included display, banners and Facebook images and video. The creative was developed locally in the Philippines capital of Manila, but Albert handled all the buying, optimization and placement.