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As far as SEO tools go, there are two pack leaders: Ahrefs and SEMrush. They're both powerful tools that provide resources to find the perfect keywords, optimize your content, and improve your rankings. Using one of these tools can put an end to the guessing game of choosing keywords and hoping they perform well. There are several impressive digital marketing features provided by these platforms – some of which they have in common, but others are exclusive to one or the other. So, how do you choose between the two?

Then there is a lot you can learn from your competitors' digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. "If you want to achieve success, all you need to do is find a way to model those who have already succeeded" – Tony Robbins It's not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results. In this post, I'm going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors' strategies. Then identify gaps and opportunities that you can capitalize on for creating and developing successful digital marketing campaigns.

Ever wondered how the results of some popular keyword research tools stack up against the information Google Search Console provides? This article looks at comparing data from Google Search Console (GSC) search analytics against notable keyword research tools and what you can extract from Google. As a bonus, you can get related searches and people also search data results from Google search results by using the code at the end of this article. This article is not meant to be a scientific analysis, as it only includes data from seven websites. To be sure, we were gathering somewhat comprehensive data: we selected websites from the US and the UK plus different verticals.