4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

Then there is a lot you can learn from your competitors' digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. "If you want to achieve success, all you need to do is find a way to model those who have already succeeded" – Tony Robbins It's not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results. In this post, I'm going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors' strategies. Then identify gaps and opportunities that you can capitalize on for creating and developing successful digital marketing campaigns.