Sign up for the daily Marketplace newsletter to make sense of the most important business and economic news. Algorithms play a huge role in the content people watch. Netflix, for example, has said that approximately 80% of subscribers trust the platform's recommendations. But as artificial intelligence technology advances, it may play an increasingly important role in what films and TV shows are made. Bloomberg columnist Trung Phan recently wrote about AI's potential in evaluating film and television projects' commercial viability.

Artificial intelligence, whether we realize it or not, is a part of our daily lives and is here to stay. But according to a study out of the Center for the Governance of AI at Oxford University, Americans aren't so sure how they feel about AI or what AI advancements will mean in our day-to-day lives. Kelsey Piper wrote about the report for Vox; she spoke to Marketplace host Kai Ryssdal about her reporting and how whether AI researchers agree with the report's findings. The following is an edited transcript of their conversation. Kai Ryssdal: I'm going to let you interpret this study for us, because you look at this stuff and you report on it widely.

Weekday afternoons, millions of Americans -- many stuck in rush-hour traffic -- learn the business news of the day from Kai Ryssdal, a former Navy pilot and host of the public radio show Marketplace. "I spend almost as much time with Kai Ryssdal as I do with my own husband," joked Sally Kilbridge of Scottsdale, Ariz., who toughs out her more than two-hour-a-day commute by listening to public radio. Marketplace, which is produced in downtown Los Angeles by American Public Media, is the most popular business program broadcast in the U.S., with an average of 14.6 million listeners a week. In the last year, the 28-year-old program has seen its audience grow 16% -- benefiting from Americans' increased appetite for news. Hoping to capitalize on its success, Marketplace has launched an ambitious plan to remain a vital source for economic information as consumers' listening habits change, putting a strain the traditional broadcast model.