The ads you see online could soon get harder to refuse, thanks to a new artificial intelligence (AI) system that predicts whether you'll like an ad before it has even run. Designed by a technical team in Brisbane and delivered to marketers through headquarters in Austin, Texas, Junction AI technology has hit a nerve in an industry where new display ads often fall flat after advertisers pay handsomely to place them in key outlets. Copywriters lean heavily on ad-writing techniques like A/B testing, but these only go so far in predicting whether online citizens will respond to a particular ad. This leaves advertisers all but guessing whether they have chosen the right words and images to convince potential new customers to click through. That's a challenge for marketers that are increasingly equipping content marketing organisations (CMOs) to drive deeper engagement with customers and prospects in an ever more-crowded advertising market expected to surge from $US226.6b

This Brisbane AI startup claims to be able to predict ad creative success on various platforms with 82.4% certainty. Junction AI, artificial intelligence start-up coming out of Brisbane and Austin, Texas claims to have developed a proprietary machine learning platform that takes the guesswork out of selecting creative and copy for Google Ads, social media ads and web promotions. Ostensibly, marketers will be able to drag and drop their images and text onto the Junction AI dashboard and receive a percentage score of the probability that their promotion will convert a certain target audience. The startup says marketers, agencies and business owners can expect to predict the success of digital advertising with a confidence interval of 82.4%. The platform is currently in pre-release testing and proof trials with 12 agencies and brands in the US and Canada, with tests in the Australian market to begin soon.