Face Check will scan new members' faces to ensure they don't match existing profiles. The move comes as romance scams continue to proliferate, with billions lost over the last decade. On Wednesday, Tinder announced that it was rolling out a mandatory facial verification tool for new users in the US to help combat the spread of fake profiles and weed out "bad actors." Tinder claims its mandatory facial integration feature, called Face Check, is a first for a major dating app. During the sign up process, new members complete a "liveness check" by taking a short video selfie within the app.

'The Big Weekend Show' co-hosts discuss Tinder user traffic peaking during'Dating Sunday.' Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as a casual hookup app into a more serious dating app. They don't drink as much alcohol, they don't have as much sex," Rascoff said to a group of investors, according to The Wall Street Journal. "We need to adapt our products to accept that reality." Unlike the millennial generation, which helped popularize Tinder and shaped the dating app into a domestic and international success, Gen Z appears to be less interested in purely casual dating experiences. Some commentators believe that Gen Z is a generation that is tired of "ghosting," which is defined as suddenly cutting off communications with another person without warning, and instead seeking more authentic dating experiences.